Center for Marketing & Supply Chain Management

The Center for Marketing and Supply Chain Management of Nyenrode is through its educational, research, and outreach programs, committed to providing the professional business community marketing and supply chain management education that not only is of a high standard but also is integrative, entrepreneurial and relevant in its practical impact.

Our vision
The center’s goal is to enhance significantly the ability of students, executives, and the larger business community to market products and services innovatively, especially in contexts that are distinguished by their entrepreneurial, global, technological, and/or retailing settings.
 
General areas of expertise:
Supply Chain Management
Supply Chain Optimization
Lean Management
Marketing Strategy
Customer Relationship Management
Account Management
Retailing
Purchasing
Production & Operations Management
Logistics and distribution management
Quality management
Quantitative methods
New Product Development 
 
Additional topics:
Management Information Systems
E-learning
Complexity & knowledge management
Cross cultural management

Contact us

Tanja Winthouwer
+31 (0)346 291 231
Coordinator