Marketing Management

Master Specialization Marketing Management
Are you interested in people and their buying behavior? If so, Marketing Management is your specialization. Understanding how people make choices and how you can ensure that customers recognize and choose your product is key to a successful business.

The specialization in marketing prepares you for a management position in the dynamic field of marketing, the interface between the organization and its environment. You learn to identify the customer and his or her needs, coordinate the process of developing a matching value proposition, direct the communication process from strategy to operations and manage the organization of marketing.

Your Profile
This program is specifically designed for creative and conceptual thinkers with a hands-on mentality. A prior study on gamma or a Bachelor with marketing subjects is an advantage. 

Career Opportunities
After graduation many students start working at multinationals and large Dutch companies as a management trainee, category manager, brand manager, account manager, or product manager and grow towards marketing or sales director.

Courses

• Marketing Channels and Retailing
• Marketing Intelligence
• Brand Management
• Marketing Implementation
• Innovation and New Product Development
• Sales in International Value Chains

Besides this, you improve your analytical skills to master the market and develop creative and future-oriented thinking.