SVE - Economics
This kind of society minded entrepreneurship is rooted in the study of welfare and political economics and supported in the literature of the Austrian School and the New Institutional Economics and Behavioral Economics. The starting point is not the neo-classical approach of maximization of utilization for each individual goal. By definition the approach is that people are not acting in a rational way to achieve the highest possible (financial) benefit and utilization. It studies the economy on the basis of society issues existing, for which choices have to be made how to approach them in a business manner and entrepreneurial approach. Most of times in an environment in which market mechanisms are lacking or functioning poorly and also the government, private business sector and philanthropy have difficulties to bring lasting and sustainable results to these issues with the available instruments.