Henry Robben (1960) is Professor of Marketing at Nyenrode. His research interests include strategic marketing, business roadmapping, B2B marketing, and new product development. He has published on these and other topics in journals such as the International Journal of Research in Marketing, the Journal of Product Innovation Management, the Journal of Strategic Marketing, and R&D Management.
Previously, he has held positions at Erasmus University Rotterdam, Tilburg University, Delft University of Technology, and TiasNimbas Business School. He has been a visiting professor at the Mediterranean Agronomic Institute at Chania (Greece), the Southwest University of Finance and Economics (China), the University of Port Elizabeth (South Africa), and the University of West Florida (USA).
He has co-authored several books, including Visionaire Marketing (with Rudy Moenaert), Strategisch denken in marketing (with Rudy Moenaert) and Marketingmanagement: De Essentie (with Philip Kotler, Kevin Lane Keller and Maggie Geuens). Courses taught include Industrat, marketing management, marketing strategy, marketing and innovation management, Markstrat, and services marketing, in degree and executive programs. Henry Robben is a regular speaker at academic and managerial conferences, and acts as an independent consultant to companies.
In 1985, Henry graduated with distinction from Tilburg University; he also studied at the University of Exeter (United Kingdom). In 1991 he received his PhD from Erasmus University Rotterdam.
Publications by Henry Robben
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