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Articles about business relations between Europe and China
Prof. Dr. Kishore Mahbubani
Seminar Mahbubani on Globalization 3.0 >>
Who will be the main economic and political players in the world in the coming decades? Will the emerging countries in the East take control? Where does the rise of the East leave the West? These were just some of the issues addressed during the Globalization 3.0: Welcoming the East seminar held at Nyenrode on 7 October 2009. Keynote speaker was Prof. Dr. Kishore Mahbubani.
Wednesday, October 07, 2009
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Prof. Dr. Willem Burgers
Marketing in China
Is marketing in today’s China different from marketing in the West? Prof. Dr. Willem Burgers, a permanent faculty member at the China Europe International Business School in Shanghai and visiting professor at Nyenrode’s Europe China Institute, shares his views.
Tuesday, June 23, 2009
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