Nyenrode Sports Inc.

Nyenrode Sports Inc.

Sports is in our DNA. Our founders noticed early on that being physically fit is essential to feeling good about yourself and having success in international business. Since then, Nyenrode Sports Inc. has become the primary international institute for sports management and coaching in the Netherlands. Our Sports Leadership Program brings out the best in leaders operating in a top sports environment.

Nyenrode Sports Inc. Education

Nyenrode Sports Inc. offers two main programs:

  • Sports Leadership Program;
  • MSc Elective Sports Leadership.

Additionally, we regularly host seminars and classes, like the seminar Leading Winning Teams or the series of classes Sports Managers of Tomorrow.

Sports Leadership Program

The Nyenrode Sports Leadership Program is a one-year international program, developed by and for leaders from the world of sports. Our partners from Phoenix Education guide you in your Personal Leadership Journey, helping you discover how to become an inspiring leader and how to deal with the complex, challenging and often emotional situation you encounter within the world of sports management and coaching.

Some highlights of the Sports Leadership Program:

  • International modules, including a trip to the University of Oregon;
  • An innovative and scientific approach to leadership in sports;
  • Small-scale setting with participants from the worlds of sports and business.

Nyenrode's Sports Leadership Program has been AMBA accredited as part of our Modular MBA Program. The third cohort of this program starts on 10 September 2017.

NextGen Sports Leaders Program

Society and the role of local sports clubs are changing, as well as the needs and demands of athletes. Good governance in sports is a popular theme and technological developments impact the way sports is being organized. These changes ask for a new generation of sports leaders; leaders who are able to embrace change and cope with the challenges they come across. The NextGen Sports Leaders program strives for building a community of future sports leaders for a sustainable change in the world of sports.

Some highlights of the NextGen Sports Leaders Program:

  • Follow your personal development journey with focus on critical thinking, self-reflection and unifying leadership
  • Be inspired by our top speakers, solving real cases and developing your skills as sports leader
  • Become part of a community of sports professionals to learn from and share experiences with.

MSc Elective Sports Leadership

How do you lead a top sports organization or team in a credible, transparent and sustainable manner? And what role do international sports organizations like the IOC and FIFA play in the way sports and our society are changing? Nyenrode's MSc Elective Sports Leadership program answers these and many other important questions.

Some highlights of the MSc Elective Sports Leadership Program:

  • Identification of sports organizations' DNA profiles;
  • Introduction to the 'sports ecosystem';
  • Sustainability and sports;
  • Visit to head offices of sports organizations such as soccer club AFC Ajax, the Dutch Olympic Committee/Dutch Sports Federation and Nike's headquarters in Hilversum.

Customized program

In need of a customized program in sports leadership? Nyenrode Sports Inc. is the place for you! Please contact us to discuss your option.

National Sports Boards Survey

In the spring of 2015, Nyenrode Sports Inc. initiated the National Sports Boards Survey, with over a thousand board members participating. The survey shows how sports are being run in the Netherlands and how sports associations and managers influence social and societal changes like our aging population, the increasing wealth gap and the impact of (social) media.
WouterGudde2 Excelsior’s commercial director aims to make a ‘lasting impact'

Excelsior’s commercial director aims to make a ‘lasting impact'

September 5 2018
Wouter Gudde, former professional footballer and now commercial director of the Rotterdam-based Eredivisie club Excelsior. He's taking part in the Sports Leadership Program at Nyenrode Business Universiteit. He is very hopeful that the program will ‘hit the back of the net’ in pursuing its goal of helping participants make a lasting impact in the sports world.
Esther Vergeer Esther Vergeer: ‘You must always stay true to yourself’

Esther Vergeer: ‘You must always stay true to yourself’

Education |  June 19 2018
‘In the past sports governance didn’t appeal to me all that much,’ says Esther Vergeer. The seven-time Paralympic tennis champion brought her sports career to an end in 2013, after topping the world rankings in wheelchair tennis for an unbroken run of 14 years. But she hasn’t been taking it easy since then. Besides her involvement in the Esther Vergeer Foundation, which she set up in 2004, she has been tournament director of the AMRO World Wheelchair Tennis Tournament in Rotterdam.
Jeroen Hulst Team sports get rehabilitating soldiers out of bed

Team sports get rehabilitating soldiers out of bed

Education |  March 9 2018
The past three years Jeroen Hulst has supervised soldiers, who during their period of service have been permanently sick, wounded or injured, to the Invictus Games. Now he becomes a board member of this international sports organization and he will join the Sports Leadership Program in April.
NOC NSF ondertekening intentieverklaring NOC*NSF and Nyenrode jointly strive for new leadership in sports

NOC*NSF and Nyenrode jointly strive for new leadership in sports

About Nyenrode |  October 3 2017
Olympic sports federation NOC*NSF and Nyenrode Business Universiteit signed a declaration of intent today for collaboration in the area of leadership development in sports. By selecting ambitious top talents for the Nyenrode Sports Leadership Program at Nyenrode, among other efforts, the NOC*NSF aims to make an active contribution to the professionalization of leadership in the sports world.

Nyenrode Sports Inc. Partners

Nyenrode Sports Inc. works with the following program partners: