Letizia is Assistant Professor of Marketing at the Center for Marketing and Supply Chain Management. Her research interest focuses on neuromarketing, consumer buying behavior and marketing strategy. She has developed and taught courses such as Marketing, Digital Marketing, Consumer Behavior, Neuromarketing, Organizational Behavior and Research.
Letizia graduated cum laude in Management and Business Control at the Parthenope University of Naples.
In 2018, she received her Ph.D. from University of Molise in collaboration with the University of Twente. She investigated the potential benefits of utilizing neuroimaging and biometric tools in marketing research. In her thesis, she explained how Consumer Neuroscience can help marketing research in the study of consumer behavior and improve our understanding of human decision-making process.
She has been visiting scholar at various universities and research institutes including University of Twente (The Netherlands), Chaudhary Charan Singh University of Meeerut (India), International Institute of Knowledge Management (Sri Lanka), and Global Alliance of Marketing & Management Association (Japan).
Letizia has many hobbies includes running, petting animals (precisely cats) and baking.