Letizia is Assistant Professor of Marketing at the Center for Marketing and Supply Chain Management. Her research interest focuses on neuromarketing, consumer buying behavior and marketing strategy. She has developed and taught courses such as Marketing, Digital Marketing, Consumer Behavior, Neuromarketing, Organizational Behavior and Research.

She graduated cum laude in Management and Business Control at the Parthenope University of Naples.

In 2018, she received her Ph.D. from University of Molise in collaboration with the University of Twente. She investigated the potential benefits of utilizing neuroimaging and biometric tools in marketing research. In her thesis, she explained how Consumer Neuroscience can help marketing research in the study of consumer behavior and improve our understanding of human decision-making process.

International activities

Letizia has been visiting scholar at various universities and research institutes including University of Twente (The Netherlands), Chaudhary Charan Singh University of Meeerut (India), International Institute of Knowledge Management (Sri Lanka), and Global Alliance of Marketing & Management Association (Japan).

Interests

Letizia has many hobbies includes running, petting animals (precisely cats) and baking.

Most relevant publications

  • Alvino, L., van Der Lubbe R. and Constantinides E., Which wine do you prefer? Analysing consumer behaviour and brain activity in a wine tasting experience. Accepted at Asia Pacific Journal of Marketing & Logistics, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-04-2019-0240 
  • Alvino, L., Marino S., Ahmad U., Alvino A., Investigating the global socio-economic benefits of satellite industry and remote sensing applications. 33rd IBIMA Conference: 10-11 April 2019, Granada, Spain. 
  • +Alvino, L., How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of Consumer Neuroscience. 33rd IBIMA Conference: 10-11 April 2019, Granada, Spain. 
  • Alvino L., Constantinides E. and Franco M., Towards Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research. International Journal of Marketing Studies (IJMS), Volume 10, Issue 1, DOI10.5539/ijms.v10n1p90, 2018. 
  • Alvino L. and Franco M.,The Decision-making Process Between Rationality and Emotions. Inter- national Journal of Scientific Research and Management (IJSRM), Volume 5, Issue 9, 7074-7092, DOI: 10. 18535/ijsrm/v5i9. 18, 2017.