Marjolein Bakker, an alumna of the Full-time MSc in International Management, has recently embarked on a collaboration to publish her thesis as an article. Joining her in this effort are Prof André Nijhof and Dr Henk Kievit, both professors at Nyenrode Business University. Her Master’s thesis, “Exploring Encroachment: value propositions and the role of disruptive innovation in attracting new customers”, examines the type of innovation that drives new customers to buy a particular value proposition. The provocative title of Bakker’s forthcoming article reads: “Can the customer still be king in the era of sustainability?”
On April 9 2019, Nyenrode Amsterdam welcomed change manager Sherida Tdlohreg, Founder of TransActory and Nyenrode MSc & MBA Alumna to inspire students, alumni and the business community as part of the Nyenrode Amsterdam Breakfast Sessions.
Executive MBA alumnus Sjoerd Wennekes (36) talks about his unique mix of educational qualifications. Wennekes began his student days at HKU University of the Arts in Utrecht and started his MBA at Nyenrode Business University a few years later. This combination has paid off. It has resulted in the success of his company Active Cues, which is responsible for the Tovertafel. The company now operates in 10 countries and has 45 employees (70 including all international partners). As far as Wennekes is concerned, there is no doubt they will keep expanding all over the world.
At the beginning of this year, four of our Full-time Master in Management students traveled to Montreal to compete in the John Molson Case Competition, a prestigious case competition for MBA and Master students. One of the participants, Asiya Suleimanova, shares her experiences with us.
How can a brand create awareness, set an example and inspire others at the same time? Students and staff at Nyenrode Business University learned the answer to this question and many more during an after-work session on March 7, 2019. Ynzo van Zanten, Choco Evangelist at Tony’s Chocolonely, was the keynote speaker.
On January 22, Nyenrode Amsterdam welcomed tech entrepreneur Adriaan Rijkens, Co-Founder & CTO of Warp and Nyenrode MSc Alumnus to inspire students, alumni and the business community as part of the Nyenrode Amsterdam Breakfast Sessions.