How can a brand create awareness, set an example and inspire others at the same time? Students and staff at Nyenrode Business University learned the answer to this question and many more during an after-work session on March 7, 2019. Ynzo van Zanten, Choco Evangelist at Tony’s Chocolonely, was the keynote speaker.
During the Dies Natalis on November 20, 2018, Peter Bakker – President and CEO of the World Business Council for Sustainable Development (WBCSD) – urged the business community to take on a leading role and secure a sustainable future for all. He believes we are entering a period of unprecedented transformation. On January 18, 2019, Nyenrode hosted a conference that fit in perfectly with this topic: 'Corporate responsibility in relation to climate change'. International firms, investment managers, insurers, human rights organizations and climate groups came together to address the key question: how can my business take responsibility for future generations?
“We’ll see you tomorrow for the start of the assignment in London.” With these surprising words, Dr. Frank van Eekeren, lecturer in the Nyenrode Sports Leadership Program, concluded his lecture in Breukelen last Monday and gave the participants their first assignment. At 8:00 the next morning, the participants were standing at the Olympic London Stadium in Stratford to begin working on their case study.