From April 7th to April 11th, the Nyenrode Roadshow in Seoul took place. This roadshow included information sessions about Nyenrode Business Universiteit and personal consulting sessions with potential students. In this trip, there was one of our FTMSc 26 alumni, Sehee Lucia Choi, who is now part of Nyenrode’s Young Professionals team as a Community Marketeer (International B2B). Lucia shares her experience as an alumna and marketeer during this trip.
Marjolein Bakker, an alumna of the Full-time MSc in International Management, has recently embarked on a collaboration to publish her thesis as an article. Joining her in this effort are Prof André Nijhof and Dr Henk Kievit, both professors at Nyenrode Business University. Her Master’s thesis, “Exploring Encroachment: value propositions and the role of disruptive innovation in attracting new customers”, examines the type of innovation that drives new customers to buy a particular value proposition. The provocative title of Bakker’s forthcoming article reads: “Can the customer still be king in the era of sustainability?”
Executive MBA alumnus Sjoerd Wennekes (36) talks about his unique mix of educational qualifications. Wennekes began his student days at HKU University of the Arts in Utrecht and started his MBA at Nyenrode Business University a few years later. This combination has paid off. It has resulted in the success of his company Active Cues, which is responsible for the Tovertafel. The company now operates in 10 countries and has 45 employees (70 including all international partners). As far as Wennekes is concerned, there is no doubt they will keep expanding all over the world.
How can a brand create awareness, set an example and inspire others at the same time? Students and staff at Nyenrode Business University learned the answer to this question and many more during an after-work session on March 7, 2019. Ynzo van Zanten, Choco Evangelist at Tony’s Chocolonely, was the keynote speaker.
How do we contribute to organizational change and learning in a more sustainable way that is compatible with the current challenges we face? Jeanine Jansen and Jessica Peters explored this and other questions during the first-ever Action Research PhD course at Nyenrode.