Marjolein Bakker, an alumna of the Full-time MSc in International Management, has recently embarked on a collaboration to publish her thesis as an article. Joining her in this effort are Prof André Nijhof and Dr Henk Kievit, both professors at Nyenrode Business University. Her Master’s thesis, “Exploring Encroachment: value propositions and the role of disruptive innovation in attracting new customers”, examines the type of innovation that drives new customers to buy a particular value proposition. The provocative title of Bakker’s forthcoming article reads: “Can the customer still be king in the era of sustainability?”
On October 20th, students from Nyenrode Business Universiteit marked the university’s arrival in Amsterdam by sounding the gong to open the trading day at the AEX. They were accompanied by Jessica Peters-Hondelink, location director of Nyenrode Amsterdam.