Everyone has a role to play in achieving a sustainable society. As a business university, we take responsibility for making not only a personal impact, but a social impact as well. Our aim is to realize a sustainable society – through research, through education and through our own organization.   

In addition to academic theory and practical relevance, personal development is an essential component of the curriculum in our educational programs. This is exemplified through our purpose 'Serving society by shaping responsible leaders' and our three core values of Leadership, Entrepreneurship and Stewardship, which date back to the roots of our institution. 

Sustainable Development Goals


Social responsibility is deeply rooted in our history. Our forward-looking LES values (Leadership, Entrepreneurship, Stewardship) clearly indicate the skills our students need to make an impact.

In our new strategy for 2020-2024, we make the link with the United Nations Sustainable Development Goals (SDGs). We contribute to the SDGs both in our research and our education. Nyenrode embraces all the SDGs, but we bring focus to increase our impact.

In 2021, the final decision will be made which Sustainable Development Goals (SDGs) Nyenrode will be actually focusing on. The UN provides per SDG actual KPIs to help measuring the impact. These KPIs per selected SDG must be entered into Nyenrode’s data systems.

Principles for Responsible Management Education 

Nyenrode Business University has also subscribed to the Principles for Responsible Management Education (PRME). This initiative by the United Nations stimulates corporate social responsibility in academic education and scientific research. Nyenrode is committed to the six principles of PRME: purpose, values, method, research, partnership and dialogue. 

By creating specific academic chairs, we promote education, research and the social debate on stewardship, sustainable business and responsible leadership. Examples include the chairs in Sustainable Business & Stewardship, Sustainable Building & Development and Business Ethics. 


Sustainable solutions

As an organization, Nyenrode is dedicated in choosing sustainable solutions with respect to: 

  • energy procurement  
  • energy consumption 
  • office furniture 
  • mobility and transportation 
  • restoration of monuments 
  • renovation of rooms and buildings 
  • landscaping 
  • cleaning 
  • waste management  

Highlights 2020

New hospitality and catering vision  

In our new hospitality and catering vision, implemented as of September 1, 2020, we strive to make a sustainable contribution to the environment, both for each other and with the next generation in mind. As a large organization that is constantly growing, we are aware of the enormous impact we and our partners have on the surrounding area. This means that we select the best local and seasonal ingredients and try to waste as little food as possible. 


Hiring online specialist with autism 

To optimize our online performance, we use the services offered by Swink: a commercial company with social impact, led by alumnus Niels van Buren. The online specialists at Swink are all people with autism who have exceptional qualities, such as highly developed analytical and problem-solving skills. With their help, we are able to achieve our online optimization targets. 


More than 2500 kgs of food ‘saved’ in 2020

Annually, more than 2.5 million tons of food are wasted in the food chain in the Netherlands. Nyenrode and catering partner Vermaat are working together to tackle the food waste, including by opting for sustainable suppliers such as InstockMarket. This company looks for new destinations for food surpluses from imperfect products of growers, producers, middlemen or supermarkets. That way, chefs in the hospitality industry get to work with products that otherwise would have been wasted. In 2020, we were able to save 2522.30 kgs of food, which equals 1231.69 kms of car rides, 155,752 showers and lots of energy.

Reuse of coffee grounds

At Nyenrode, a lot of coffee is served. That is why we have started collecting the remaining coffee grounds. The company GRO picks these up and uses them to grow oyster mushrooms. Oyster mushrooms reuse everything that nature leaves behind and are the perfect example of a circular organism. GRO then uses the oyster mushrooms to make products that can be found in our food offering.