The module Management of AI and Cyber Security is part of the Modular MBA Business & IT and focuses on the threats of cyberattacks and the opportunities of Artificial Intelligence.
Through the range of advanced strategic marketing (e-commerce, segmentation, omni-channel, social media) and actual business cases (big data, privacy, migration from offline to online, integrating online and offline) participants will discuss how marketing and technology can strengthen each other.
his executive programme focuses on the development of new business models at a time of massive and disruptive change in the energy market. It has three main parts.