Kitty Koelemeijer is Professor of Marketing at Nyenrode Business Universiteit and director of the Marketing and Supply Chain Management Cluster. She specializes in retailing, consumer buying behavior, branding, and competition and co-creation in marketing channels.
Her research interests include retail formats, consumer buying behavior, co-creation, distribution channel competition, cooperation, and coordination, organizational decision making, game theory, and market research methodology. She has published on these and other topics in leading international academic journals such as Marketing Science, the International Journal of Research in Marketing, the Journal of Retailing, the International Journal of Service Industry Management, the International Journal of Logistics Management, the Journal of Business & Industrial Marketing, European Advances in Consumer Research, and the European Retail Digest. Courses taught include marketing strategy, marketing channels and retailing, marketing models, marketing communications, logistics, and research methodology in degree and executive programs.
Apart from her appointment at Nyenrode she is also Chairman of the jury of the Elsevier Retail Personality Award, a prize awarded yearly to a retail CEO for outstanding performance. In addition she has chaired jury’s awarding telecommunications retailers and manufacturers. She is a regular speaker at scientific and managerial conferences, and acts as an independent consultant to government as well as companies in industries including finance, agribusiness, trade and research.
She has previously held positions at Wageningen University and Tilburg University.Kitty is owner of Adfontes, a trading company selling interior textiles to retailers and other industries. She graduated summa cum laude from Wageningen University, where she obtained her PhD in 2000.
+31 (0)346 291 211
