Prof. dr. Sjaak Bloem

Sjaak Bloem
  • Health Care Consumer Behavior
  • Measurement of Health Experiences
  • Health Innovations
  • Health

Prof. dr. Sjaak Bloem is professor of Health care consumers & experienced health at Nyenrode Business University. He is part of Nyenrode's Faculty Research Center for  Marketing & Supply Chain Management.

He is an expert in health consumer behavior, methodology and health innovations. The main area of interest of the Nyenrode chair is optimization health care decision making. The chair will contribute to a better understanding of the subjective experiences of patients, thus allowing these patient-related variables, in addition to biomedical parameters and health-economic variables, to be incorporated in health care decision making. 

A second area of interest is optimization of treatment programs. Insights into subjective health experiences is essential for treatment programs to be effective. Knowledge of individual health experiences will allow for the development of differentiated treatment programs for various patient types.

Bloem studied economic psychology at the University of Tilburg and organ, harpsichord and carillon at the academy of music of Tilburg. In 2008, he finished his PhD at Nyenrode Business Universiteit (theme: subjective experienced health ‘Medicijn als beleving’).           

Secondairy positions

From 2000 on, Bloem has worked at Janssen Benelux (pharmaceutical company of Johnson & Johnson) in several jobs and functions (from manager market research to associate director innovation management; from local to Benelux to EMEA related jobs). Furthermore, he was member (secretary, lead communication) of the board of the Pension Fund Johnson & Johnson The Netherlands (2002-2015).

From 2013 onwards, Bloem is a member of the Advisory Board of the ‘Academie voor Communicatie en User Experience’ (Avans Hogeschool, Breda) and a consultant of the quality institute for Achmea Zorgverzekeringen (dementia, mantle and the elderly, the disabled). From 2013 until 2014, Sjaak was a member of the Board of Trustees of Stichting Zelforganisatie Rotterdam. He was a jury member of the International Health Battle and member of the program IAB4 from 2012 to 2014. In 2012, he was a Juror for the IAB4 contest (Brabantse Ontwikkelingsmaatschappij). He participates in the Nyenrode GfK Ziekenhuismonitor and was a jury member at the Bielat Pitch event in 2015 (Thomas More Campus, Turnhout, Belgium).