Prof. dr. Sjaak Bloem

Sjaak Bloem
  • Health Care Consumer Behavior
  • Measurement of Health Experiences
  • Health Innovations
  • Health

Prof. dr. Sjaak Bloem is professor of Health care consumers & experienced health at Nyenrode Business University. He is part of Nyenrode's Faculty Research Center for  Marketing & Supply Chain Management.

He is an expert in health consumer behavior, methodology and health innovations. The main area of interest of the Nyenrode chair is optimization health care decision making. The chair will contribute to a better understanding of the subjective experiences of patients, thus allowing these patient-related variables, in addition to biomedical parameters and health-economic variables, to be incorporated in health care decision making. 

A second area of interest is optimization of treatment programs. Insights into subjective health experiences is essential for treatment programs to be effective. Knowledge of individual health experiences will allow for the development of differentiated treatment programs for various patient types.

Bloem studied economic psychology at the University of Tilburg and organ, harpsichord and carillon at the academy of music of Tilburg. In 2008, he finished his PhD at Nyenrode Business Universiteit (theme: subjective experienced health ‘Medicijn als beleving’).