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  • Impact Case: "Treat Generative AI Like a Junior Colleague”

    Type: Research
    Publication date: 10/29/2025

    Management is at a crossroads. What do managers need? And how can we prepare business students for a world where business, sustainability, and technological disruption intersect? Since 2019, Dr. Stefanie Beninger, Associate Professor of Marketing at Nyenrode Business University, has been working with an international team of scholars to tackle this pressing question.

  • Prof. Dr. Sam Solaimani appointed Professor of Digital Technology, Innovation & Operations Management

    Type: Research
    Publication date: 9/29/2025

    As of October 1, Prof. Dr. Sam Solaimani (1981) has been appointed Professor of Digital Technology, Innovation & Operations Management at Nyenrode Business University.

    Sam Solaimani
  • Restoration of Castle Nijenrode’s bell tower begins

    Type: About Nyenrode
    Publication date: 9/26/2025

    This month marks the start of the restoration of the monumental Bell Tower of Nijenrode Castle. This project is the first step in a broader, future-oriented approach to preserving the 13th-century castle.

    Castle with bell tower
  • “You can’t force innovation, but you can unleash it”

    Type: Research
    Publication date: 9/23/2025

    In today’s complex world, standing still means falling behind. From digital transformation to geopolitical uncertainty, the challenges facing companies and governments are unprecedented. It is against this backdrop that Nyenrode’s emeritus professor of innovation Jeff Gaspersz, together with Dr. Peter Oeij, has published a book on Leading Innovation.

    Jeff Gaspersz_nieuwsbericht

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