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Mohammed Alkhen scholarship “If you’ve got a plan B, plan A will never work”

“If you’ve got a plan B, plan A will never work”

Community |  October 16 2018
This young entrepreneur had to leave Syria due to the civil war. Now he has been living In the Netherlands for 4 our years. With the sponsorship from the university, he was able to pursue the Full-Time MBA program at Nyenrode Amsterdam. Now he is graduated and ready for his next adventure: to start-up his own company!
oranjerie Stichting Nyenrode Fonds holds Thank the Donor Day 2018

Stichting Nyenrode Fonds holds Thank the Donor Day 2018

Community |  October 4 2018
On Saturday 22 September 2018, Stichting Nyenrode Fonds (SNF) once again opened the doors of the Koetshuis to celebrate the seventh annual Thank the Donor Day. During this event, SNF shared its latest developments with donors and other interested parties.
oratie Bas Hillebrand1 Ecosystem perspective in tourism sector creates added value

Ecosystem perspective in tourism sector creates added value

Research |  October 3 2018
Breukelen, October 3 2018 - An ecosystem perspective on innovation in the tourism sector is needed. This approach places a much greater focus on the various stakeholders in the innovation, which in turn provides a clearer picture of the long-term success and added value for the customer. That is the message shared by Prof. Dr. Bas Hillebrand in his speech. He claims that tourism is uniquely suited for this due to the many (digital) innovations within the sector, and calls upon the industry to conduct joint research into this perspective. Hillebrand also argues that we can use the results of this research to better understand the extent of businesses’ innovativeness, the acceptance of innovations, the necessary skills and the overall customer experience.
St Petersburg Joining the International Gas Forum in St. Petersburg #lifeasanyenrodian

Joining the International Gas Forum in St. Petersburg #lifeasanyenrodian

Community |  October 2 2018
A group of nine Full-time MSc in Management students are representing Nyenrode at the International Gas Forum in St. Petersburg, Russia. The main topic of the event is Digitalization in the Energy Sector.
2018_09_18 - Interview Johan Baalbaki, scholarship 2018-2019 - foto voor publicatie (Medium) 'I’m setting out on the same journey they once did'

'I’m setting out on the same journey they once did'

Community |  September 27 2018
Through Stichting Nyenrode Fonds, John Baalbaki received a scholarship from the Nyenrodians in the class of 1958 to come and study at Nyenrode. He talks about leadership, perseverance and the importance of setbacks for success.
Nyenrode AH Customer intelligence: the life of a salesperson is about to change

Customer intelligence: the life of a salesperson is about to change

Research |  September 17 2018
Now that the modern business world is becoming increasingly complex for sales representatives and sales managers, it's time for a new strategy. With consolidated customer data and a successful CI (Customer Intelligence) strategy, sales representatives can establish a closer connection with the customer in order to increase sales revenue. CI has quickly risen to prominence, and sales departments should adapt accordingly. This is one of the conclusions reached by Konstantinos Rigopoulos in his dissertation titled "Customer Intelligence and its Effect on Buyer-Seller Relationships in Business Markets", for which he will receive his doctorate from Nyenrode Business Universiteit on September 17 2018.
Leen paape Oratie Say goodbye to the tyranny of shareholder value and short-term thinking

Say goodbye to the tyranny of shareholder value and short-term thinking

About Nyenrode |  September 6 2018
Capitalism and market forces have brought us great prosperity and progress. However, our current corporate governance system has compromised the stability and future of our society, explains Prof. Dr. Leen Paape in his speech. Our economy should not just be about profit and shareholder value, but about creating sustainable value, for everyone. According to Paape, it's time to broaden our view and redefine corporate governance. He calls upon society to relinquish the dominant logic and introduce system thinking, to define the long term and look for ways to allow companies to further take their place in society and strive for sustainable value creation.
WouterGudde2 Excelsior’s commercial director aims to make a ‘lasting impact'

Excelsior’s commercial director aims to make a ‘lasting impact'

sport |  September 5 2018
Wouter Gudde, former professional footballer and now commercial director of the Rotterdam-based Eredivisie club Excelsior. He's taking part in the Sports Leadership Program at Nyenrode Business Universiteit. He is very hopeful that the program will ‘hit the back of the net’ in pursuing its goal of helping participants make a lasting impact in the sports world.

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