From November 2011, Sjaak Bloem is working for Nyenrode Business Universiteit as a professor of Health care consumers & experienced health at the Center for Supply Chain Management and Marketing. He is an expert in health consumer behavior, methodology and health innovations. 
           
The main area of interest of the Nyenrode chair is optimization health care decision making. The chair will contribute to a better understanding of the subjective experiences of patients, thus allowing these patient-related variables, in addition to biomedical parameters and health-economic variables, to be incorporated in health care decision making. 
       
A second area of interest is optimization of treatment programs. Insights into subjective health experiences is essential for treatment programs to be effective. Knowledge of individual health experiences will allow for the development of differentiated treatment programs for various patient types.
                  
Sjaak studied economic psychology at the University of Tilburg and organ, harpsichord and carillon at the academy of music of Tilburg. In 2008, he finished his PhD at Nyenrode Business Universiteit (theme: subjective experienced health ‘Medicijn als beleving’).
              
Other positions
From 2000 on, Sjaak has worked at Janssen Benelux (pharmaceutical company of Johnson & Johnson) in several jobs and functions (from manager market research to associate director innovation management; from local to Benelux to EMEA related jobs). Furthermore, he was member (secretary, lead communication) of the board of the Pension Fund Johnson & Johnson The Netherlands (2002-2015).
                       
From 2013 onwards, Sjaak is a member of the Advisory Board of the ‘Academie voor Communicatie en User Experience’ (Avans Hogeschool, Breda) and a consultant of the quality institute for Achmea Zorgverzekeringen (dementia, mantle and the elderly, the disabled). From 2013 until 2014, Sjaak was a member of the Board of Trustees of Stichting Zelforganisatie Rotterdam. He was a jury member of the International Health Battle and member of the program IAB4 from 2012 to 2014. In 2012, he was a Juror for the IAB4 contest (Brabantse Ontwikkelingsmaatschappij). He participates in the Nyenrode GfK Ziekenhuismonitor and was a jury member at the Bielat Pitch event in 2015 (Thomas More Campus, Turnhout, Belgium).

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