Edward Groenland is professor of Business Research Methodology at Nyenrode Business Universiteit. He teaches research methodology to the part-time students and in various other tracks. Moreover, he supervises PhD students and provides PhD students, and their supervisors, with methodological advice and support. His main topics of interest include Research methodology, Qualitative business research methods and skills, Quantitative business research methods and skills, Multivariate analysis and Consumer psychology.

Edward studied economic psychology at Tilburg University where he also received his PhD-degree. He was Head of Division Consumer Behavior, Central Bureau of Statistics, Heerlen, Netherlands. He was Research Director at Blauw Research in Rotterdam until 2008. Until 2009, Edward was also associate professor of Economic Psychology at Tilburg University.
Secondary positions
Apart from his position at Nyenrode, Edward also gives workshops In-depth Interviewing and Focus Groups at MOA, Center for Information Based Decision Making & Marketing Research, as well as workshops Problem Analysis at Open University.