Prof. dr. Henry Robben
Professor
"Successful marketing stems from thorough analysis with a sauce of common sense."
Prof. Dr. Henry Robben is a Professor of Marketing at Nyenrode Business University. He is part of Nyenrode's Faculty Research Center for Marketing & Supply Chain Management. His research interests include strategic marketing, innovation management and new product development. He has published on these and other topics in journals such as the International Journal of Research in Marketing, the Journal of Product Innovation Management, the Journal of Strategic Marketing, and R&D Management.
Previously, he held positions at Erasmus University Rotterdam, Tilburg University, Delft University of Technology, and TIAS School for Business and Society.He was a visiting professor at Utrecht University School of Economics.
Robben is co-author of several books, including Visionary Marketing (with Rudy Moenaert), Strategic Thinking in Marketing (with Rudy Moenaert), Marketing Management: The Essence (with Philip Kotler, Kevin Lane Keller and Maggie Geuens), Marketing Strategy and Organisation (with Rudy Moenaert and Peter Gouw) and The Customer Leader with Rudy Moenaert and Michael Antioco. He teaches (digital) marketing strategy and innovation management within the degree and executive programs.
Secondary activities
Besides his work at Nyenrode, Robben is regularly active as a speaker at academic and management conferences and works as an independent consultant for companies through Robin Beheer BV. He is a member of the supervisory board of the TIM Foundation, which among other things helps to design and implement innovation management processes.
International activities
Robben was a visiting professor at AVT Business School, DTU Business School (both in Denmark), the Mediterranean Agronomic Institute in Chania (Greece), the Southwest University of Finance and Economics (China), the University of Port Elizabeth (South Africa), Stellenbosch University Business School (South Africa) and the University of West Florida (USA).
Interests
Mountain hiking, cycling, gaming, reading, traveling and writing.
Most relevant publications
- Moenaert, R., Robben, H., and Antioco, M. 2021. The Customer Leader. Baarn: S2 Uitgevers.
- Moenaert, R. and Robben, H. 2016. Marketing met Ballen. Amsterdam: Adfo Books. ISBN: 978-94-9219-614-9.
- Moenaert, R., Robben, H., and Gouw, P., 2011. Marketing Strategy and Organization: Building Sustainable Business, 7th edition. Leuven: LannooCampus. ISBN: 978-90-209-7698-4.
- Van Ingen, R., Peters, P., De Ruiter, M., & Robben, H. (2021). Exploring the meaning of organizational purpose at a new dawn: The development of a conceptual model through expert interviews. Frontiers in Psychology.
- Van Ingen, R., De Ruiter, M., Peters, P., & Robben, H. (2021). Engaging through purpose: The mediating role of person–organizational purpose fit in the relationship between perceived organizational purpose and work engagement. Management Revue, 32(2), 85-105.
- Alvino L., Pavone, L., Abhishta, A. & Robben, H., (2020). Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research. Frontiers in Neuroscience. 14:577666. doi: 10.3389/fnins.2020.577666.
- Loef, J., Pine, J. & Robben, H. (2017). Co-creating customization: Collaborating with customers to deliver individualized value. Strategy & Leadership 45:3, 10-15.