Jianhong Zhang is Senior researcher and associate Professor in International Economics and Businesses at Nyenrode Business Universiteit.

After ten years of working in China as a university teacher, she came to the Netherlands in 1999 as a visiting scholar. She gained her PhD in international economics in 2005 at University of Groningen, then she worked as an assistant professor at the same university. In 2007 she joined Nyenrode as a research fellow and became an associate professor in 2009. 

Besides research and teaching, Jianhong engaged in setting up and maintaining the cooperation between Nyenrode and Chinese universities and institutes, served as a program manager in designing, recruiting and operating professional training and acted as a program leader in creating and operating student’s international study trip.

She has more than 60 publications in peer-reviewed journals, most recently, for example, in Journal of Business Ethics, Journal of Business Research, International Business Review, Management International Review, and China Economic Review.

Secondary positions

Jianhong serves as a reviewer for some international journals such as: 

  • Journal of International Business Study
  • Organization Studies
  • Review of World Economics
  • Asia Pacific Business Review


Walking, growing plants, knitting and learning.

Most relevant publications

  • Zhang, J., Deephouse, D. L., Gorp, D. Van, & Ebbers, H. (2020). Individuals’ Perceptions of the Legitimacy of Emerging Market Multinationals: Ethical Foundations and Construct Validation. Journal of Business Ethics, in press. ttps://doi.org/10.1007/s10551-020-04599-x   
  • Zhang, J., Zhou, C., Désirée M. van Gorp, & van Witteloostuijn, A. (2020). Willingness to Work for Multinational Enterprises from Emerging countries: The case of Chinese Multinational Enterprises in The Netherlands. International Business Review, in press. https://doi.org/10.1016/j.ibusrev.2020.101713
  • Zhang, J., He, X., Zhou, C., & van Gorp, D. (2019). Antecedents of corporate image : The case of Chinese multinational enterprises in the Netherlands. Journal of Business Research, 101, 389–401. https://doi.org/10.1016/j.jbusres.2019.04.041
  • Zhang, J., Jiang, J., & Noorderhaven, N. (2019). Is certification an effective legitimacy strategy for foreign firms in emerging markets? International Business Review, 28(2), 252–267. https://doi.org/10.1016/j.ibusrev.2018.09.003
  • He, X., & Zhang, J. 2018. Emerging market MNCs’ cross-border acquisition completion: Institutional image and strategies. Journal of Business Research, 93: 139–150. https://doi.org/10.1016/j.jbusres.2018.04.014
  • Zhang, J., & He, X. (2014). Economic nationalism and foreign acquisition completion: The case of China. International Business Review, 23(1), 212–227. https://doi.org/10.1016/j.ibusrev.2013.04.002
  • Zhang, J., Zhou, C., & Ebbers, H. (2011). Completion of Chinese overseas acquisitions: Institutional perspectives and evidence. International Business Review, 20(2), 226–238. https://doi.org/10.1016/j.ibusrev.2010.07.003