Setting up a strategic marketing plan at O'Neill or starting a water installation at a school in Gambia - that doesn't sound like an average Bachelor of Business Administration. You do not only spend the BSc in Business Administration at Nyenrode Business University in the classroom. Lecturer and coach Herman van der Meulen explains what makes this study so special. "Theory can always be found in books, but no practical experience."
On Sunday May 10, it is Mother's Day, three students of the BSc in Business Administration (BScBA) - Alec Inden, Jasper Laarhoven and Axl Dreesen - pay tribute to their mothers who all three have also studied at Nyenrode in the past. How is their bond? What have they learned from their mothers?
Corona crisis has a positive effect on digitization and productivity. As various opinion makers have already pointed out, the Corona pandemic in which we find ourselves, accelerates all kinds of processes. Not only historically, morally and socially. The role of digitization is also accelerating.