On May 14 2019, Nyenrode Amsterdam welcomed Harmen van Sprang, co-founder of shareNL and independent expert in platform economy to inspire students, alumni and the business community as part of the Nyenrode Amsterdam Breakfast Sessions.
From April 7th to April 11th, the Nyenrode Roadshow in Seoul took place. This roadshow included information sessions about Nyenrode Business Universiteit and personal consulting sessions with potential students. In this trip, there was one of our FTMSc 26 alumni, Sehee Lucia Choi, who is now part of Nyenrode’s Young Professionals team as a Community Marketeer (International B2B). Lucia shares her experience as an alumna and marketeer during this trip.
Marjolein Bakker, an alumna of the Full-time MSc in International Management, has recently embarked on a collaboration to publish her thesis as an article. Joining her in this effort are Prof André Nijhof and Dr Henk Kievit, both professors at Nyenrode Business University. Her Master’s thesis, “Exploring Encroachment: value propositions and the role of disruptive innovation in attracting new customers”, examines the type of innovation that drives new customers to buy a particular value proposition. The provocative title of Bakker’s forthcoming article reads: “Can the customer still be king in the era of sustainability?”
On April 9 2019, Nyenrode Amsterdam welcomed change manager Sherida Tdlohreg, Founder of TransActory and Nyenrode MSc & MBA Alumna to inspire students, alumni and the business community as part of the Nyenrode Amsterdam Breakfast Sessions.
Executive MBA alumnus Sjoerd Wennekes (36) talks about his unique mix of educational qualifications. Wennekes began his student days at HKU University of the Arts in Utrecht and started his MBA at Nyenrode Business University a few years later. This combination has paid off. It has resulted in the success of his company Active Cues, which is responsible for the Tovertafel. The company now operates in 10 countries and has 45 employees (70 including all international partners). As far as Wennekes is concerned, there is no doubt they will keep expanding all over the world.
At the beginning of this year, four of our Full-time Master in Management students traveled to Montreal to compete in the John Molson Case Competition, a prestigious case competition for MBA and Master students. One of the participants, Asiya Suleimanova, shares her experiences with us.