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Promotie Ali Fenwick Identity leadership increases organizational commitment

Identity leadership increases organizational commitment

Research |  December 12 2018
Employee loyalty in the traditional sense is losing ground. Organizational commitment, based on social exchange, is not strong enough to create attachment within work relationships in today’s changing nature of work. This is one of the conclusions by Dr. Ali Fenwick’s dissertation titled ‘Creating a Committed Workforce: Using Social Exchange and Social Identity to Enhance Psychological Attachment within an Ever-changing Workplace’, for which he received his doctorate from Nyenrode Business Universiteit on December 12, 2018.
Joost van Buuren Scientific validation of audit methodology in accountancy needed

Scientific validation of audit methodology in accountancy needed

Research |  November 28 2018
“The field of Auditing & Assurance is about people and trust”, says Prof. Dr. Joost van Buuren. However, according to Van Buuren, the field has not been innovative enough in recent years and is failing to adequately fulfill users’ wishes. Van Buuren therefore calls upon the sector to develop a new active approach: one in which innovation is aimed at meeting users’ needs and boosting their trust in the accountant through scientific validation of audit methodology. Van Buuren: “Accountants must start thinking differently and seize opportunities with an open mind in order to increase the relevance of the accounting position.”
oratie Bas Hillebrand1 Ecosystem perspective in tourism sector creates added value

Ecosystem perspective in tourism sector creates added value

Research |  October 3 2018
Breukelen, October 3 2018 - An ecosystem perspective on innovation in the tourism sector is needed. This approach places a much greater focus on the various stakeholders in the innovation, which in turn provides a clearer picture of the long-term success and added value for the customer. That is the message shared by Prof. Dr. Bas Hillebrand in his speech. He claims that tourism is uniquely suited for this due to the many (digital) innovations within the sector, and calls upon the industry to conduct joint research into this perspective. Hillebrand also argues that we can use the results of this research to better understand the extent of businesses’ innovativeness, the acceptance of innovations, the necessary skills and the overall customer experience.
Nyenrode AH Customer intelligence: the life of a salesperson is about to change

Customer intelligence: the life of a salesperson is about to change

Research |  September 17 2018
Now that the modern business world is becoming increasingly complex for sales representatives and sales managers, it's time for a new strategy. With consolidated customer data and a successful CI (Customer Intelligence) strategy, sales representatives can establish a closer connection with the customer in order to increase sales revenue. CI has quickly risen to prominence, and sales departments should adapt accordingly. This is one of the conclusions reached by Konstantinos Rigopoulos in his dissertation titled "Customer Intelligence and its Effect on Buyer-Seller Relationships in Business Markets", for which he will receive his doctorate from Nyenrode Business Universiteit on September 17 2018.
DSC_0149 International importance of Data Science on the rise

International importance of Data Science on the rise

Research |  July 2 2018
Prof. Ruud Wetzels has been appointed as a professor at Nyenrode Business Universiteit as of 1 July to hold the chair in Data Science. In this chair, Wetzels will be conducting research focused on applications of Artificial Intelligence (AI), mathematics and statistics in the business world.
Promotie Beau Soederhuizen met paranimfen Study on the impact of policy measures on the economy

Study on the impact of policy measures on the economy

Research |  June 11 2018
The turmoil surrounding the economic situation in Italy has returned in recent weeks. Based on inflation expectations, however, Italian consumers intend to remain in the eurozone. Inflation expectations would indeed rise if the country were to leave the eurozone, though the findings show that inflation expectations actually fall during times of concern over the eurozone’s future. This points to an internal adjustment mechanism within the eurozone. This is one of the conclusions reached by Beau Soederhuizen in his dissertation titled “Empirical studies on (un)conventional policies and macroeconomic adjustment during the crisis”, for which he will receive his doctorate from Nyenrode Business Universiteit on 11 June 2018. At age 26, Soederhuizen is the youngest person ever to earn a PhD from the university.
Marlies de Vries portretfoto Professional skepticism of young accountants under pressure

Professional skepticism of young accountants under pressure

Research |  May 16 2018
Young professionals within the accountancy sector experience high levels of work pressure, which compromises their professional skepticism and thus the quality of their work.
books-in-grass-optie2 Launch of a book writing process on Changing the Game

Launch of a book writing process on Changing the Game

Research |  March 29 2018
As a part of Nyenrode Corporate Governance Institutes strategic focus on 'Making Markets Fit for Purpose', Nyenrode Business Universiteit and NewForesight Consultancy facilitated an author workshop to write a book on 'Changing the Game: How to Achieve Sustainable Market Transformation'.

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