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Nyenrode-header-nieuwsberichten-ImpactCase-1 “Marketing is just like soccer; we all think we know something about it”

“Marketing is just like soccer; we all think we know something about it”

Research |  April 28 2022
What should you do with textbooks are outdated or written in a traditional, sometimes even conservative way? Writing a book at that point seems like a monumental challenge.
Job Andreoli & Luisa Alemany
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Textbook 'Entrepreneurial Finance' wins Textbook Award

Textbook 'Entrepreneurial Finance' wins Textbook Award

Education |  March 19 2021
'Building a bridge between theory and practice', that was the goal of Job Andreoli when he wrote the textbook 'Entrepreneurial Finance: The Art and Science of Growing Ventures' together with Luisa Alemany.
Nyenrode AH An enterprising book by Europe, for Europe

An enterprising book by Europe, for Europe

Education |  November 9 2018
Entrepreneurial finance is a fast-growing phenomenon in this day and age. New forms of financing are developing at a rapid pace with the changing European economy and the increasing number of startups and scale-ups. What is lagging behind in these developments is the literature. Until now, that is. The book “Entrepreneurial Finance: The Art and Science of Growing Ventures” is a new standard work, textbook and research book all in one, drawing enthusiastic responses from numerous students, lecturers and critics.

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Helm Horsten

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