As of September 1st, Prof. Bas Hillebrand has been named professor by special appointment to hold the chair in “Innovations in Tourism”. Travel industry organization ANVR will hereby team up with Nyenrode Business Universiteit for a period of five years. In this chair, Hillebrand will carry out research with a focus on marketing and innovation in the travel sector. Rapid digital developments and critical consumers have turned the travel sector into a dynamic industry in which ANVR and Nyenrode see ample opportunity for research into innovation.