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Nyenrode-header-nieuwsberichten-ImpactCase-1 “Marketing is just like soccer; we all think we know something about it”

“Marketing is just like soccer; we all think we know something about it”

Research |  April 28 2022
What should you do with textbooks are outdated or written in a traditional, sometimes even conservative way? Writing a book at that point seems like a monumental challenge.

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