“Take the time to learn. It takes a lot of courage and it takes energy, but it’ll benefit your company in the long run." This is some of the advice that Prof. Dr. Willem Burggraaf gave his audience in his emeritus speech titled “De ondernemer centraal, tijd voor reflectie” (The entrepreneur as central theme, time to reflect). The speech took place on September 7th 2020 in the sports hall of Nyenrode Business University.