Sustainable Green Transtions - MBA module Business & Sustainable Transitions

In short

  • Breukelen
  • September 1 2020
  • 3 x 2 days
  • 6-8 hours per week (excl. colleges)
  • Dutch
  • € 6,395 (VAT exempt)

Sustainable Green Transitions

In 2050, the world population will have increased by 2 billion people to over 9 billion, many of whom will have twice as much income to spend. To meet the resulting increased demand for food, global food production will have to increase by at least 60%, while at the same time arable land and natural resources are nearing their limits.

This presents challenges, for example environmental pressure. It also provides opportunities, for example new business models and innovations need to be embraced.

The food economy concerns us all.

As a consequence of a growing and wealthier global population the demand for food is expected to rise considerably. The agrifood value chain will have to produce more with less, ensuring sustainability and economic viability for the long term.

As a global leading country, many Dutch agribusiness companies, including large (international) companies, SME’s and farmers, have a great chance to contribute to overcoming problems and seizing opportunities. Dutch agribusiness companies can contribute to the four challenges of the global food economy: increasing the availability of food, improving access to food, promoting balanced nutrition and increasing stability.

What will you get out of it?

  • Insights into the importance of global food production and security, in particular in The Netherlands and the EU;
  • Insights into the 4 challenges of global food economy:
    1. increasing the availability of food
    2. improving access to food
    3. promoting balanced nutrition
    4. increasing stability
  • Being able to put the global food economy into a broader perspective, and to see the role of your own company in this spectrum;
  • Taking on a proactive attitude and consciousness in regard to (continuous) improvement in global food economy, and be able to use the concepts in real problems and challenges.

This module is part of the Modular Executive MBA program, track Business & Sustainable Transitions. You can follow this module separately or follow several modules and complete the full MBA.
  • Content matching the participants' work practice
  • Developing by learning from each other
  • Modular program design

International aspects

Is the Global Food Economy a socially relevant topic?

Yes it is! Within the framework of the broad range of food-related issues in the world, we have identified the above four challenges which affect sustainable food production.

Is there any potential for global production growth?

There is! Highly productive and efficient agricultural production systems use proportionately fewer scarce raw materials and emit less greenhouse gas per kg of product.

The above food challenges are issues that go beyond national borders. Countries such as China and India, for instance, are currently home to 40% of the world’s global population on only 20% of its available agricultural land, and conversely there are other countries where this proportion is reversed.

What are you going to do?

The Sustainable Green Transitions module deals several challenges within the broad range of food-related issues in the world.

This module consists of 3 blocks of 2 days:

  • Market and global developments & availability of food
  • Access to food & balanced and healthy nutrition
  • Economic stability & innovation and digitalization

The four major challenges

You will enhance your knowledge and understanding of global developments and dilemmas affecting agri-food chains. Along with your fellow participants, you will engage in the four major challenges of the global food economy.

  • Increasing the availability of food
  • Improving access to food
  • Promoting balanced, healthy nutrition
  • Increasing stability
You will find more detailed information in our brochure.

Achieving the learning goals

The final grade for the module Sustainable Green Transitions is determined by the final essay in which the participant has applied the theory to the business problem or opportunity that has been addressed in the beginning of the module.

Create your own MBA

We understand combining work, study and personal life can be quite a challenge. That is why we have developed a modular Executive MBA program. You create your own MBA and follow one or more modules or a complete MBA (containing a minimum of two specialization modules, six core modules, the international study trip and the MBA thesis).

If you only want to do this module, we are happy to accommodate you too!

Want to know more about the content of the module or our Modular Executive MBA program? Attend an experience session. For personalized advice please contact our program advisors via +31 346 291 001 or


Download whitepaper

Want to learn more about how the Modular Executive MBA contributes to the growth in the food industry? Download the selection of hot-topic papers from the Food & Innovation participants (in Dutch).

Who gives the lectures?

In order to optimize strategic decisions for your company, it is essential to learn more about the challenges in the global food economy. In this module, national and international guest speakers will offer their views on the rapidly changing agri-food chain and its environment.

The speakers and experts included the topics*

  • Ruud Huirne – core teacher Nyenrode Business Universiteit
  • Adam Anders – Anterra Capita: The importance of innovation
  • Martin van Ittersum – Wageningen University: Sustainable Development Goals
  • Ed Nijpels – SER: Sustainability of food production
  • Harry Smit – FAR, Rabobank: Precision farming and food production
  • Joost Vat – BDO: Importance of farm succession
  • Koen Nouws Keij – Diverzio: Local-for-local as a concept
  • Ruud Tijssens – Agrifirm: Global sourcing
  • Barbara Baarsma – Rabobank: Regional and national drivers for economic growth
  • Kitty Koelemeijer – Nyenrode Business Universiteit: Economics of chain management
  • Ad Kroft – Dutch Digital Delta/NWO: Block chain applications in agrifood
  • Peter Korsten – IBM: The power of digital platform in agriculture
  • Jan Willem Grievink – FSIN and ConCeption: New trends in food retail and food service
  • Jan Willem Griep – Floriade Organization: Feeding the big cities – Floriade 2022


Forum discussion with multi-national companies on Global Food Economy
  • Leo den Hartog, Nutreco
  • Bert Jansen, AVEBE
  • Pieternel Boogaard, ING

Forum discussion with start-ups and scale-ups on the Global Food Economy
  • Willem Treep, cofounder Willem &Drees
  • Henri Hekman, Dutch Sprouts
  • Kees Aarts, Protix
Forum discussion with governments and LTO on Global Food Economy
  • Marc Calon, LTO Nederland
  • Jan Huitema, EU Parliament Brussels
  • Jan-Jacob van Dijk, Province of Gelderland


Topics by core teacher Ruud Huirne

  • Introduction Access to food
  • Principle-agent theory (basics from Milgrom and Roberts)
  • Introduction Balanced and healthy nutrition
  • Analysis of the ‘beer game’ (Senge)
  • Introduction Economic stability (including risk management)
  • Flexibility and entrepreneurship

* changes may apply

Admission and application

To be eligible for the module Sustainable Green Transitions you need:

  • At least 5 years' work experience as (general) manager or in an influential/strategic position;
  • Proven minimum bachelor's level of work and/or education;
  • Affinity with the agrifood sector;
  • Sufficient knowledge of English.

Experience session

If you are interested in this module, please join us for an experience session. This allows you to familiarize yourself with the course content and attend a trial lecture. You will also meet current and past participants so you have the opportunity to find out how they combined our program with busy jobs and social lives.

You can also contact us at any time for a personal consultation; we are happy to advise you and answer any questions you may have.


Block 1:
1 September 2020 - 09:00-22:00 incl. dinner
2 September 2020 - 09:00-17:00

Block 2:
8 October 2020 - 09:00-22:00 incl. dinner
9 October 2020 - 09:00-17:00

Block 3:
17 November 2020 - 09:00-22:00 incl. dinner
18 November 2020 - 09:00-17:00

Application deadline: 18 August 2020

Apply now

Have you become excited about Nyenrode's module Sustainable Green Transitions? Apply now.

After your application has been received, we will send you an email outlining what we need to complete your registration.

What are the costs?

Your investment for this module is € 6,395. This amount is exempt from VAT and includes access to all of Nyenrode's physical and virtual student facilities as well as food and drink on course days. Hotel accommodations are not included in the price and can be booked separately.


The costs of this module are tax deductible.

All amounts and terms are indicative (excluding additional costs, unless otherwise stated) and subject to periodic changes.


Download whitepaper

Want to learn more about how the Modular Executive MBA contributes to the growth in the food industry? Download the selection of hot-topic papers from the Food & Innovation participants (in Dutch).