Research with Impact: Decision making in marketing

Entrepreneurship

Individuals and organizations: decision making in marketing 

It is time to rethink marketing strategies traditionally linked to business success. Prof. dr. Henry Robben and dr. Letizia Alvino's research shows that creating a strong and positive image is the deciding factor in determining whether a company will win or lose in a market. Moreover, it is more important to decide where to compete than how.  

The Impact Conversations is a podcast series in which you discover the stories behind our reseachers and their work. With hosts Bregje Spijkerman and Jan Anne Amelink, you will dive deeper into practical solutions for real-life challenges.  

Are you curious? The Impact Conversations are now also available on well-known podcast channels such as  Apple PodcastSpotifyGoogle Podcast, StitcherDeezer and Pocket Casts. Subscribe through your favorite channel to make sure you don’t miss an episode of your favorite podcast.