Research with Impact: 'Decision making in marketing'


Individuals and organizations: decision making in marketing 

It is time to rethink marketing strategies traditionally linked to business success. Prof. dr. Henry Robben and dr. Letizia Alvino's research shows that creating a strong and positive image is the deciding factor in determining whether a company will win or lose in a market. Moreover, it is more important to decide where to compete than how.  

The Impact Conversations is a podcast series in which you discover the stories behind our reseachers and their work. With hosts Bregje Spijkerman and Jan Anne Amelink, you will dive deeper into practical solutions for real-life challenges.  

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