Research with Impact: Strategic decisions to benefit people, planet, and profits

Entrepreneurship

How to make Strategic Decisions to benefit People, Planet, and Profits Simultaneously.

If an organization wants to do business responsibly and make strategic decisions that benefit people, the environment, and the market, the golden rule is: to measure is to know. That is why Annemieke Roobeek, Jacques de Swart, and Myrthe van der Plas developed the 'Corporate Responsibility' framework, which organizations can use to make seven-step decisions that increase profits while making a positive impact on people and the environment.