Prof. dr. Annemieke Roobeek

Annemieke Roobeek
  • Strategy & Transformation
  • Design of Ecosystems and intercompany networks
  • Innovation & Sustainability
Innovating is getting out of your comfort zone and achieving breakthroughs through networking with others in ecosystems

Prof. Dr. Annemieke Roobeek is professor of Strategy and Transformationmanagement at Nyenrode Business University. She is part of Nyenrode's Faculty Research Center for Strategy, Organization & Leadership.

As a strategist and designer of ecosystems Annemieke introduces students into the world of complexity and innovation, but makes academic insights applicable by giving tools and frameworks that are proven in practice. International comparative research, such the EU project on Innovation for Sustainability is very stimulating to do. Also the work on SDG’s energizes business to look beyond their own company and go for societal impact.

Roobeek is a political scientist specialized in international relations and did her Phd in economics, particularly the impact of technology and innovation on competitiveness. At Nyenrode she had the Chair for Technology and Economy and currently holds the Chair for Strategy and Transformation Management. At Nyenrode Annemieke is a sounding board for interdisciplinary projects and new initiatives. 


Roobeek is interested in designing travels around the world, biking, healthy cooking, conversations and meeting people.

Most relevant publications

  • Collaboration in ecoystems to unleash radical innovation in vertical farming, Richland Sources, November 2018.
  • Responsible Business.. Making strategic decisions to benefit people, the planet and profits, Kogan Page, London, 2018.
  • Horizontal Leadership in: Perspectieven op Leiderschap, VMN, 2018.
  • The networking landscape. Navigaton for the route to networking organisations, Academic Service, 2007, third edition (first 2005).
  • Beyond the Technology Race, Elsevier Science Publishers, 1990.