Going far beyond the average with no fear.
Annemieke is professor of Strategy and Transformationmanagement at Nyenrode Business Universiteit. As a strategist and designer of ecosystems Annemieke introduces students into the world of complexity and innovation, but makes academic insights applicable by giving tools and frameworks that are proven in practice. International comparative research, such the EU project on Innovation for Sustainability is very stimulating to do. Also the work on SDG’s energizes business to look beyond their own company and go for societal impact.

Annemieke is a political scientist specialized in international relations and did her Phd in economics, particularly the impact of technology and innovation on competitiveness. At Nyenrode she had the Chair for Technology and Economy and currently holds the Chair for Strategy and Transformation Management. At Nyenrode Annemieke is a sounding board for interdisciplinary projects and new initiatives. 

Secondary positions

Annemieke is member of the Supervisory Board of ABN AMRO Bank, since 2010. She is also Chair of Social Finance NL since 2018 and member of the Supervisory Board of KLM – Royal Dutch Airlines (2011-2019).

International activities

  • EU-Marie Curie research project on Innovation for Sustainability (coordinated by ABIS)
  • Guest-speaker at IESE - Barcelona
  • Guest lecturer at INSEAD - Fontainebleau


Annemieke is interested in designing travels around the world, biking, healthy cooking, conversations and meeting people.

Most relevant publications

  • Collaboration in ecoystems to unleash radical innovation in vertical farming, Richland Sources, November 2018.
  • Responsible Business.. Making strategic decisions to benefit people, the planet and profits, Kogan Page, London, 2018.
  • Horizontal Leadership in: Perspectieven op Leiderschap, VMN, 2018.
  • The networking landscape. Navigaton for the route to networking organisations, Academic Service, 2007, third edition (first 2005).
  • Beyond the Technology Race, Elsevier Science Publishers, 1990.