Have you ever had the feeling that you're not bringing the best out of your team or organization? That there's so much more that could be achieved? Be a HERO!

Bas Kodden is Professor of Leadership & Management Development, Coordinator of the Center for Strategy, Organization & Leadership and Director of the Executive MBA program at Nyenrode Business Universiteit. His research and teaching focus of leadership, entrepreneurship and personal development.

He is the author of several bestseller books and has published in top scientific journals. His most recent research was published in Springer Nature, Palgrave Nature, Routledge and Cambridge Journal of Management and Organization. His research has been featured in the Financial Times, Reed Elsevier and Management Team.

Before becoming part of Nyenrode Business Universiteit, Bas had been an entrepreneur for almost his entire professional career. At the age of 27, Bas’ spirit called on him to leave his job as a managing legal worker and to start up his first organization, a recruitment firm which developed into a group of specialized agencies with several offices and hundreds of employees. Being the CEO for 12,5 years he left the company in 2010 to conduct further academic research on leadership and personal development at Nyenrode Business Universiteit and to train and mentor aspiring professionals to become future leaders. 

Bas was born on July 15th, 1970 in Raalte, Salland and holds a Master’s degree in Law (LLM, 1995) and Business Administration (MSc, 2007) from the University of Groningen. He obtained his PhD in business administration (2011) defending his dissertation entitled ‘Dedication. A study to analyse the effects of organizational design on employee engagement and knowledge productivity within Dutch legal service firms’ at Nyenrode Business Universiteit.

Secondary positions

  • Keynote Speaker
  • Leadership Coach
  • Academic Peer Reviewer

International activities

Bas is a regular speaker at international conferences.


Bas is member of the Seven Continents Marathon Club. Founded in 1995 when the inaugural Antarctica Marathon made it possible for runners to conquer a marathon on all seven continents. 

Most relevant publications

  • Kodden, S.F.G.P.  (2020). The Art of Sustainable Performance. Springer Nature. https://doi.org/10.1007/978-3-030-46463-9;
  • Kodden, S.F.G.P., Van Ingen, R. & Langeweg, S. (2020). Non-conformism as precursor for self-efficacy and well-being among schoolteachers in the Netherlands. Humanities and Social Sciences Communications. Nature. https://doi.org/10.1057/s41599-020-00551-6;
  • Kodden, B., & van Ingen, R. (2019). Knowledge Productivity in the 2020s: Time for a New E/RA. Journal of Applied Business and Economics.  https://doi.org/10.33423/jabe.v21i4.2132;
  • Blomme, R.J. & Kodden, S.F.G.P. (2015). Leadership theories and the concept of work engagement: Creating a conceptual framework for management implications and research. Journal of Management & Organization. Cambridge Press. https://doi.org/10.1017/jmo. 2014.71
  • Blomme, R.J., & Kodden, S.F.G.P. (2014). Engagement as a new concept in the hospitality industry. The role of management in increasing engagement among hospitality workers. In I. S. Pantelidis (Ed.), Routledge Handbook of Hospitality Management. (pp. 67-76). Taylor & Francis Group. https://doi.org/10.4324/9781315814353;
  •  Kodden, S.F.G.P. (2014). Be a HERO. Bernard Daniel Press.