Have you ever had the feeling that you're not bringing the best out of your team or organization? That there's so much more that could be achieved? Be a HERO!

Bas Kodden is an Associate Professor, Coordinator of the Center for Strategy, Organization & Leadership and Director of the Executive MBA program at Nyenrode Business Universiteit. His main research includes topics of leadership, entrepreneurship and personal development. 

He is the author of several bestseller books.

Bas was born on July 15th, 1970 in Raalte, Salland and studied both Law (1995) as Business Administration (2007) at the University of Groningen. He received his PhD from Nyenrode Business Universiteit in 2011. 

Before becoming part of Nyenrode’s Center for Leadership and Management Development, Bas had been an entrepreneur for almost his entire professional career. At the age of 27, Bas’ spirit called on him to leave his job as a managing legal worker and to start up his first organization, a recruitment firm which developed into a group of specialized agencies with several offices and hundreds of employees. 

Being the CEO for 12,5 years he left the company in 2010 to conduct further academic research on leadership and personal development at Nyenrode Business Universiteit and to train and mentor aspiring professionals to become future leaders.

Secondary positions

  • Keynote Speaker
  • Leadership Coach
  • Academic Peer Reviewer

International activities

Since the publication of his Nr. 1 bestselling book 'Be a HERO' Bas is asked by many (international) organizations to contribute to their next levels of leadership. He is one of a select few executive advisors who has worked with over 500 major CEO's and their management teams.


Bas is member of the Seven Contintents Club. Founded in 1995 when the inaugural Antarctica Marathon made it possible for runners to conquer a marathon on all seven continents. 

Most relevant publications

  • Kodden, S.F.G.P.  (in press). The Art of Sustainable Performance. Springer Nature.

  • Kodden, B., & van Ingen, R. (2019). Knowledge Productivity in the 2020s: Time for a New E/RA. Journal of Applied Business and Economics21(4). DOI: https://doi.org/10.33423/jabe.v21i4.2132
  • Blomme, R.J. & Kodden, S.F.G.P. (2015). Leadership theories and the concept of work engagement: Creating a conceptual framework for management implications and research. Journal of Management & Organization. Cambridge Press. DOI:10.1017/jmo.2014.71
  • Blomme, R.J., & Kodden, S.F.G.P. (2014). Engagement as a new concept in the hospitality industry. The role of management in increasing engagement among hospitality workers. In I. S. Pantelidis (Ed.), Routledge Handbook of Hospitality Management. (pp. 67-76). Taylor & Francis Group.


  • Kodden, S.F.G.P. (2013). Be a HERO. Bernard Daniel Press