Prof. dr. Bo van der Rhee

Bo van der Rhee lowres
  • New Product Development
  • Supply Chain Optimization
  • Business Research
  • Quantitative Research Methodology
  • Business Statistics
  • Management Science
  • Learning Through Games
I love helping people understand things that they thought they could never understand.


Prof. Dr. Bo van der Rhee is Professor of Operations Management at Nyenrode Business University. He is part of Nyenrode's Faculty Research Center for  Marketing & Supply Chain Management. His main research topics are New Product Development and Supply Chain Optimization. His main research methodology is analytical modeling, but he often applies other quantitative methodologies such as simulations and survey data analysis.

He has published in journals such as the European Journal of Operational Research, Production & Operations Management, the Journal of Product Innovation Management, Decision Sciences, Technovation, Journal of Business Research, and the International Journal of Production Economics. Van der Rhee is an active member of the academic society: he frequently presents his work at international conferences and reviews papers for journals such as Production and Operations Management, Decision Sciences, and European Journal of Operational Research. He is also currently Nyenrode’s Director of Research.

Van der Rhee has developed and taught courses such as Statistics for Business, Management Science, Operations Management, and Supply Chain Management. In his teaching, Bo applies a mix of methodologies: traditional lectures, flipped classrooms, case studies, audience response, online learning environments, learning analytics, etc. He has received several teaching awards from different PTMSc, FTMSc, and EMBA groups, headed up Nyenrode’s Educational Innovation taskforce, and is a frontrunner in adopting his courses into CANVAS as well as advancing digital testing.

Van der Rhee received a Master’s of Science in Econometrics and Operational Research from the Vrije Universiteit in Amsterdam (2003) and obtained his PhD at the University of Utah (2007). His dissertation was titled ‘Competition and Innovation in Technology Driven Markets’.

International activities

Van der Rhee's research is often conducted with international colleagues, most from the David Eccles School of Business at the University of Utah in Salt Lake City, where he obtained his PhD. He invites colleagues from there to teach at Nyenrode, and he teaches an online course to their students year-round. In addition to Nyenrode in The Netherlands, he has taught in Mexico (IPADE), Finland (MBA program collaboration with Nyenrode), Germany (German Graduate School of Business and Law in Heilbronn), United States of America (University of Utah), and Vietnam (VinUni).


His main hobby is hanging out with his daughters, CrossFitting with his wife, and playing online chess and real-life soccer.

Most relevant publications