Bo van der Rhee is Professor of Operations Management at Nyenrode’s Center for Marketing & Supply Chain Management. His main research topics are New Product Development and Supply Chain Optimization. His main research methodology is analytical modeling, but he often applies other quantitative methodologies such as simulations and survey data analysis.
He has published in journals such as the European Journal of Operational Research, Production & Operations Management, the Journal of Product Innovation Management, Decision Sciences, and the International Journal of Production Economics. He is an active member of the academic society: he frequently presents his work at international conferences and reviews papers for journals such as Production and Operations Management, Decision Sciences, and European Journal of Operational Research. He is also currently Nyenrode’s Director of Research.
He has developed and taught courses such as Statistics for Business, Management Science, Operations Management, and Supply Chain Management. In his teaching, Bo van der Rhee applies a mix of methodologies: traditional lectures, flipped classrooms, case studies, audience response, online learning environments, learning analytics, etc. He has received several teaching awards from different PTMSc and FTMSc groups, headed up Nyenrode’s Educational Innovation taskforce, and is a frontrunner in adopting his courses into CANVAS.
Bo received a Master’s of Science in Econometrics and Operational Research from the VU (Vrije Universiteit) in Amsterdam (2003) and obtained his PhD at the University of Utah (2007). His dissertation was titled ‘Competition and Innovation in Technology Driven Markets’.
Since 2013, Bo van der Rhee has taught Bachelor’s courses at the David Eccles School of Business, University of Utah, in Salt Lake City.