Kitty Koelemeijer is Professor of Marketing at Nyenrode Business Universiteit and director of the Marketing and Supply Chain Management Cluster. She specializes in retailing, consumer buying behavior, branding, and competition and co-creation in marketing channels.
Courses taught include marketing strategy, marketing channels and retailing, marketing models, marketing communications, logistics and research methodology in degree and executive programs.
Her research interests include retail formats, consumer buying behavior, co-creation, distribution channel competition, cooperation, and coordination, organizational decision making, game theory and market research methodology.
She has published on these and other topics in leading international academic journals such as Marketing Science, the International Journal of Research in Marketing, the Journal of Retailing, the International Journal of Service Industry Management, the International Journal of Logistics Management, the Journal of Business & Industrial Marketing, European Advances in Consumer Research and the European Retail Digest.
Kitty has previously held positions at Wageningen University and Tilburg University. She graduated summa cum laude from Wageningen University, where she obtained her PhD in 2000.
Kitty is owner of Adfontes, a trading company selling interior textiles to retailers and other industries.
Next to her activities for Nyenrode, Kitty is a member of the Supervisory Board at Intergamma, Centraal Boekhuis, Equipe Zorgbedrijven, Coram International B.V. and Powned. She is a Board Member at Vedis, ‘Fonds Gehandicaptensport’ and ‘Nederlandse Vereniging Poppodia en festivals’.
In addition, she is a member of the Advisory Board at Super Supermarkt Keurmerk Vakcentrum.
Kitty is also Chairman of the jury of the Elsevier Retail Personality Award, a prize awarded yearly to a retail CEO for outstanding performance. In addition, she has chaired juries awarding telecommunications retailers and manufacturers. She is a regular speaker at scientific and managerial conferences, and acts as an independent consultant to government as well as companies in industries including finance, agribusiness, trade and research.