Strategic Marketing and Innovation

The future belongs to organizations that can connect strategic marketing, innovation, and AI into one integrated capability for value creation, transformation, and growth. The Strategic Marketing and Innovation MBA module shows you how.

Over the past decade, digital technologies and data have rewritten the rules across industries. Generative AI is accelerating this shift once again: what was a differentiator last year has often become the standard this year. Organizations that want to remain successful must integrate these three domains. Strategic marketing helps organizations understand where customer value is created. Innovation translates those insights into new products, services, and business models. Artificial intelligence strengthens both disciplines by generating new insights, supporting decision-making, and enabling innovation at scale. Increasingly, it is the interaction between these three domains that determines an organization’s ability to create sustainable competitive advantage.

A learning experience that drives co-creation

This module brings together professionals working in marketing, innovation, digital transformation, and AI. By combining diverse perspectives and areas of expertise, participants create a powerful learning environment where new ideas, insights, and solutions emerge. Together with faculty members and guest speakers, you will tackle current strategic challenges, including those from your own organization. As part of the Modular Executive MBA, the cohort is internationally diverse, bringing together participants from a wide range of industries and countries.

Who is this module for?

This module is designed for professionals with at least five years of experience in a strategic or leadership role and responsibility for growth, proposition development, or transformation. Participants typically include commercial directors, marketing directors, innovation and portfolio managers, business unit leaders, and IT or transformation executives with commercial accountability.

You will benefit from this module if you recognize that strategic decisions in your organization need to move faster than current decision-making processes allow, or if marketing, innovation, and technology still operate as separate disciplines within your organization.

What are you going to do?

The module consists of three two-day sessions in which strategic marketing, innovation, and artificial intelligence are explored from an integrated perspective. Topics include strategic portfolio management, customer and market insights, AI-driven decision-making, digital marketing, business model innovation, strategic innovation in B2B environments, and the application of generative AI in value creation and innovation processes. Throughout the module, the central focus is on how organizations can connect these disciplines to identify new opportunities, accelerate innovation, and achieve competitive advantage.

Why choose a module from the Modular Executive MBA?

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What are the admission requirements?

To be eligible for the Modular Executive MBA, you must meet the following minimum requirements:

• A completed university degree, bachelor's degree from a university of applied sciences, or an equivalent qualification;
• At least five years of strategic experience as a manager, executive, entrepreneur, or in another influential role;
• Proficiency in reading and listening in English.
  

Apply now

Excited about the Strategic Marketing and Innovation module? Apply today. After submitting your application, you will receive an email outlining the steps required to finalize your enrollment.

Introduction session

Your investment for this module is € 6,950.-. This amount is exempt from VAT and includes access to all of Nyenrode's physical and virtual student facilities as well as food and drinks on course days. Hotel accommodations are not included in the price and can be booked separately.