Strategic Marketing and Innovation
- Level: MBA
- Level: Executive Education
- Theme: Digital transformation, innovation & IT
- Theme: Marketing, Communication and Sales
Information
- Start date
- September 29, 2025
- Duration
- 6 months
- Weekly study
- 6-8 (excluding lectures)
- Investment
- € 7,145.- (VAT exempt)
- Location(s)
Upcoming event
Online inspirationsession | Modulair Executive MBA
Curious about the ins and outs of our Modular Executive MBA? Join this online session to hear all about it from recruiter Carine Louw - van Krimpen.

Introduction
Digital developments have transformed our world at record speed over the past decade, and there’s no sign of slowing down. New technologies have radically changed the market and the way organizations conduct business. Disruptive innovators such as Airbnb and Uber are challenging traditional business models. For existing companies, it is therefore crucial to adapt in order to stay relevant. But how do you ensure you remain competitive? How do you respond to disruptive change? And how can professionals in technology, innovation, and marketing collaborate to create added value? You will find answers to these questions in the Strategic Marketing and Innovation module.
A learning experience that leads to co-creation.
In our Strategic Marketing and Innovation module, we provide you with the tools to form successful partnerships between professionals in these three fields. By bringing together participants who are passionate about marketing, innovation, and technology (or a combination of these), and connecting them with experienced faculty and speakers, we facilitate a learning experience that leads to co-creation. This enables you to design and implement projects that help your organization move forward in achieving its strategic ambitions.
This module is English-taught and has an international character.
What our participants say
"New insights helped me shape a strategic roadmap for a future with Artificial Intelligence."
The Strategic Marketing & Innovation module empowers leaders to identify and capitalize on new competitive advantages through a strong blend of portfolio strategy, decision-making models, and cutting-edge marketing theory. While the technology component was less prominent, this allowed for deeper focus on strategic marketing concepts and new product development.
Events
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Online inspirationsession | Modulair Executive MBA
Start date: 02 OctType: Online SessionLocation: OnlineCurious about the ins and outs of our Modular Executive MBA? Join this online session to hear all about it from recruiter Carine Louw - van Krimpen.
View event -
Open evening Modular MBA
Start date: 15 JanType: Open eveningLocation: Nyenrode Business Universiteit - BreukelenLearn more about the Modular Executive MBA program and how our alumni and current participants manage to combine the modules with a busy job and social life.
View event
Curriculum
What are you going to do?
The program consists of three blocks, each offering a combination of topics in strategic marketing (e.g., portfolio management), digital developments (AI, digital marketing), and innovation (strategic innovation in B2B), all wrapped in a layer of technological advancements.
What’s in it for you?
- You understand the value of collaboration between the disciplines of marketing, innovation, and technology.
- You can connect and integrate marketing, innovation, and technology to create competitive advantages for your organization.
- You are aware of the disruptive nature of technology and customer needs.
- You learn to anticipate changes in customer behavior caused by new technologies.
- You can describe, explain, and predict customer behavior using technology.
Why choose a module of the Modular Executive MBA?
The Strategic Marketing and Innovation module is part of the Modular Executive MBA in Business & IT but can be taken separately. Do you want to follow only this module? That is possible! After successful completion of the module you will receive a certificate. Do you want to follow more modules after this module or even go for a full MBA? That is also possible. To obtain your MBA title, you will follow six minimum modules, two specialization modules, the international study trip and the MBA thesis.
More information? Sign up for an Experience Session
Speakers
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Prof. dr. Henry Robben
Job title ProfessorHenry Robben is a Professor of Marketing at Nyenrode Business University.
These speakers are subject to change.
Want to view the brochure?
Leave your details and you will receive the brochure in your email.
Request a brochure
Admission
To be eligible for the module Marketing, Innovation & Technology you need:
- At least five years of strategic experience as a manager, executive, entrepreneur or in an otherwise influential position.
- A bachelor’s or master’s degree or a demonstrable equivalent ability.
- Good command of English.
Schedule
Is this your first module?
Then mark down in your calendar the Introduction Meeting for new participants, it will be on August 29th from 15:00 - 18:00 (exclusive dinner).
Apply now
Have you become excited about Nyenrode's module Marketing, Innovation & Technology? Apply now!
After your application has been received, we will send you an email outlining what we need to complete your registration.
Starting moments
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Start date September 29
Dates and times
Block 1:
September 29, 2025 – 9:00 AM to 10:00 PM (including dinner)
September 30, 2025 – 9:00 AM to 5:00 PMBlock 2:
November 13, 2025 – 9:00 AM to 10:00 PM (including dinner)
November 14, 2025 – 9:00 AM to 5:00 PMBlock 3:
December 16, 2025 – 9:00 AM to 10:00 PM (including dinner)
December 17, 2025 – 9:00 AM to 5:00 PM
Interested in this program?
Are you interested in the Strategic Marketing and Innovation program? Then apply online.
Investment
Your investment for this module is € 7,145.-. This amount is exempt from VAT and includes access to all of Nyenrode's physical and virtual student facilities as well as food and drinks on course days. Hotel accommodations are not included in the price and can be booked separately.
General Terms and Conditions
The General Terms and Conditions of Education apply to this program and they will be included with our offer.
All amounts and conditions are indicative (excluding additional costs, unless otherwise stated) and subject to periodic changes.
Curious whether this program matches your ambitions and interests?
Please leave your details and we will contact you.
Personal advice
Contact
Questions? Feel free to contact us, we are happy to help you!

