Henry Robben (1960) is Professor of Marketing at Nyenrode. His research interests include strategic marketing, innovation management, and new product development. He has published on these and other topics in journals such as the International Journal of Research in Marketing, the Journal of Product Innovation Management, the Journal of Strategic Marketing, and R&D Management.
He has been a visiting professor at AVT Business School (Denmark), DTU Business School (Denmark), the Mediterranean Agronomic Institute at Chania (Greece), the Nelson Mandela Metropolitan University (South Africa), the Stellenbosch University Business School (South Africa), the Southwest University of Finance and Economics (China), Tias School for Business and Society (The Netherlands), the University of Utrecht School of Economics (The Netherlands), and the University of West Florida (USA).
He has co-authored several books, including Visionaire Marketing (with Rudy Moenaert), Strategisch denken in marketing (with Rudy Moenaert), Marketingmanagement: De Essentie (with Philip Kotler, Kevin Lane Keller and Maggie Geuens), Marketing Strategy and Organisation (with Rudy Moenaert and Peter Gouw), and Marketing with ballen (with Rudy Moenaert). Courses taught include Industrat, marketing management, marketing strategy, marketing and innovation management, B2B marketing, Markstrat, research methods, and services marketing, in degree and executive programs.
Besides his activities for Nyenrode, Henry is a regular speaker at academic and managerial conferences, and acts as an independent consultant to companies.
