What are you going to do?
In the module Marketing, Innovation and Technology we stimulate and accomodate interaction between participants and guest lecturers that have extensive experience in the field. By using cases from your daily practice, your new knowledge and skills are directly applicable in your own business.
The program is divided into three blocks. Each block focuses on a specific selection of topics that are related to Marketing, Innovation and Technology. The blocks are closely related to each other and interlinked.
- Marketing & Competitive Advantage
- Technology & Transformation
- Digital Innovation
What’s in it for you?
- You gain understanding of the value of cooperation between marketing, innovation and technology disciplines
- You can connect and intertwine Marketing, Innovation and Technology and convert this into competitive advantages for your organization
- You are aware of the disruptive nature of technology and customer needs
- You learn how to anticipate on changes in consumer behavior caused by new technologies
- You can describe, explain, and foresee client behavior with the help of technology
Why choosing a module of the Modular Executive MBA?
The Marketing, Innovation and Technology module is part of the Modular Executive MBA in Business & IT but can be taken separately. Do you want to follow only this module? That is possible! After successful completion of the module you will receive a certificate. Do you want to follow more modules after this module or even go for a full MBA? That is also possible. To obtain your MBA title, you will follow six minimum modules, two specialization modules, the international study trip and the MBA thesis.