Marketing, Innovation and Technology - MBA module Business & IT

September 30, 2024
3 x 2 days
6-8 (excluding lectures)
€ 7,145.- (VAT exempt)

Marketing, Innovation & Technology

Digital innovation has changed our world at break-neck speed for the last decade, and is showing no signs of stopping. New technologies have radically changed the market and how organizations do business. Disruptive innovators such as AirBnB and Uber challenge traditional business models. For existing companies, it’s important to adapt to stay relevant. But how do you preserve your competitive advantages? How do you react to disruptive change? How can technology, innovation and marketing professionals work together to create added value? These are the questions answered in the module Marketing, Innovation & Technology.

Combine the power of Marketing, Innovation and Technology disciplines

In our module Marketing, Innovation & Technology we hand you the tools to craft fruitful partnerships between professionals in these three fields. By bringing together participants who live and breathe marketing, innovation and technology or both, and knowledgeable faculty and speakers from the fiekd, we facilitate a learning experience along the lines of co-creation. This enables you to create and execute projects that help your organization achieve its strategic ambition.

  • Understand the value of cooperation between marketing, innovation and technology disciplines
  • Learn how to anticipate on changes in consumer behavior caused by new technologies
  • Describe, explain, and foresee client behavior with the help of technology

What are you going to do?

In the module Marketing, Innovation and Technology we stimulate and accomodate interaction between participants and guest lecturers that have extensive experience in the field. By using cases from your daily practice, your new knowledge and skills are directly applicable in your own business.

The program is divided into three blocks. Each block focuses on a specific selection of topics that are related to Marketing, Innovation and Technology. The blocks are closely related to each other and interlinked.

  • Marketing & Competitive Advantage
  • Technology & Transformation
  • Digital Innovation

What’s in it for you?

  • You gain understanding of the value of cooperation between marketing, innovation and technology disciplines
  • You can connect and intertwine Marketing, Innovation and Technology and  convert this into competitive advantages for your organization
  • You are aware of the disruptive nature of technology and customer needs
  • You learn how to anticipate on changes in consumer behavior caused by new technologies
  • You can describe, explain, and foresee client behavior with the help of technology

Why choosing a module of the Modular Executive MBA?

The Marketing, Innovation and Technology module is part of the Modular Executive MBA in Business & IT but can be taken separately. Do you want to follow only this module? That is possible! After successful completion of the module you will receive a certificate. Do you want to follow more modules after this module or even go for a full MBA? That is also possible. To obtain your MBA title, you will follow six minimum modules, two specialization modules, the international study trip and the MBA thesis.

More information? Sign up for an Experience Session

Want to know more about the module or the Modular Executive MBA program? Download the brochure, come to an experience session or contact our program advisors for personal advice.

Admission and application

To be eligible for the module Marketing, Innovation & Technology you need:

  • At least five years of strategic experience as a manager, executive, entrepreneur or in an otherwise influential position.
  • A bachelor’s or master’s degree or a demonstrable equivalent ability.
  • Good command of English.




Is this your first module?
Then mark down in your calendar the Introduction Meeting for new participants, it will be on August 30th, 2024 from 15:00 - 18:00 (exclusive dinner).

Block 1:
September 30, 2024 - 09:00-22:00 (incl. dinner)
October 1, 2024 - 09:00-17:00

Block 2:
November 12, 2024- 09:00-22:00 (incl. dinner)
November 13, 2024 - 09:00-17:00

Block 3:
December 12, 2024 - 09:00-22:00 (incl. diner)
December 13, 2024 - 09:00-17:00

Application deadline: September 2, 2024


Apply now

Have you become excited about Nyenrode's module Marketing, Innovation & Technology? Apply now!
After your application has been received, we will send you an email outlining what we need to complete your registration.


Your investment for this module is € 7,145.-. This amount is exempt from VAT and includes access to all of Nyenrode's physical and virtual student facilities as well as food and drinks on course days. Hotel accommodations are not included in the price and can be booked separately.

All amounts and terms are indicative (excluding additional costs, unless otherwise stated) and subject to periodic changes.