Business Value of Data and Technology - MBA module Business & IT

September 12, 2024
August 29, 2024
3 x 2 days
6-8 hours per week (excl. colleges)
€ 7.145 (VAT free)

Business Value of Data and Technology

We have all seen the world changing around us as technological innovations such as cloud, data technologies, AI, and many more, have emerged. The role of data has changed dramatically in only a few years. As a result, the way technology and data is organized within businesses and the role of the CIO have changed drastically. In addition, digital channels are being used directly by customers and partners. Nowadays, companies face social opinions on their products, services, data and technology usage. All of these changes require an informed response in strategy to remain relevant and thriving as a business


  • Content matching the participants' work practice
  • Developing by learning from each other
  • Modular program design

The organization of data and the complex ecosystem of partners, customers and solution providers is becoming a major business challenge. Executives and senior managers increasingly desire, and are required,  to be involved in responsibilities regarding digital capabilities. What data creates added value? How do we build and manage our digital ecosystem? How can we make our organization invulnerable to changes as a result of technological innovations? It is these questions and more that are addressed in the module Business Value of Data and Technology. As a result, you as a manager will gain insight and practical skills to develop new organizational forms and become more agile in responding to (unexpected) changes. 

The module is part of the Modular Executive MBA, track Business & IT. In the Modular Executive MBA program, you follow one or more modules or a full MBA.

What are you going to do?


This modules provides you with academic knowledge and practical tools to help you organize technology and data fit for purpose. In block 1 we will focus on this changing position of technology and data and the various ways to organize it and its governance. One of the key concepts is multimodal organizations balancing between stability and agility and between specific and generic solutions. Block 2 deals with the role and organization of data as part of the primary products and services of any organization leading to new business value. Finally, block 3 will give insight in the value of digital ecosystems including managing the market place of (cloud based) services and show you how to understand and analyse your role in your digital ecosystem. 

What will you get out of it? 

Upon completion of this module, you will:
  • Be able to design IT governance structures and (multimodal) IT organizations
  • Know how to analyse and improve the quality of data
  • Design (federated) data organizations
  • Develop a strategy for the ecosystem of tech and data services and solutions
  • Understand what is required to manage multiple third parties (service integration)

Create your own MBA

The module is part of the Modular Executive MBA, track Business & IT. In the Modular Executive MBA program, you follow one or more modules or a full MBA. The choice is up to you.

If you would like to learn more about the module and the modular Executive MBA program, download the brochure or sign up for an experience session. You will meet people who are already following the program or have done so in the past. For personalized advice please contact our program advisors via +31 346 291 001 or


If you only want to do this module, we are happy to accommodate you too!

Admission and application

To be eligible for the module Business Value of Data and Technology you need:

  • At least five years' work experience as (general) manager or in an influential/strategic position
  • Proven minimum bachelor's level of work and/or education
  • Affinity with ICT
  • Sufficient knowledge of English

Experience session

If you are interested in this module, please join us for an experience session. This allows you to familiarize yourself with the course content and attend a trial lecture. You will also meet current and past participants so there is the opportunity to find out how they combined our program with busy jobs and social lives. Register for an experience session.

You can also contact us at any time for a personal consultation; we are happy to advise you and answer any questions you may have.

Apply now

Have you become excited about Nyenrode's module Business Value of Data and Technology? Apply now.
After your application has been received, we will send you an email outlining what we need to complete your registration.




Is this your first module?
Then mark down in your calendar the Introduction Meeting for new participants, it will be on August 30th, 2024 from 15:00 - 18:00 (exclusive dinner).

Block 1:
September 12, 2024 - 09:00-22:00 (incl. dinner)
September 13, 2024 - 09:00-17:00

Block 2:
November 7, 2024- 09:00-22:00 (incl. dinner)
November 8, 2024 - 09:00-17:00

Block 3:
December 10, 2024 - 09:00-22:00 (incl. diner)
December 11, 2024 - 09:00-17:00

Application deadline: August 29, 2024


Your investment for this module is € 7,145. This amount is exempt from VAT and includes access to all of Nyenrode's physical and virtual student facilities as well as food and drink on course days. Hotel accommodations are not included in the price and can be booked separately.


All amounts and terms are indicative (excluding additional costs, unless otherwise stated) and subject to periodic changes.