Prof. dr. Bob de Wit

Bob de Wit
  • Leadership
  • Strategy
  • Strategic Management
  • Strategic Leadership


We live on the eve of a societal revolution. 

Prof Dr Bob de Wit is Professor of Strategic Leadership at Nyenrode's Center of Strategy, Organization & Leadership. His main research topic is the transformation of companies, sectors and societies, driven by various digital technologies and solutions in the fields of biotechnology and sustainable energy. Bob is an internationally popular speaker and gives presentations and lectures to large audiences. He prepares private and public sector leaders for the coming economic and social revolution in Society 4.0.

Bob is (co-)author of 20 books and numerous articles, chapters, cases and educational notes in the field of strategic management. His books Strategy Synthesis (1994, 1998, 2005, 2010, 2014, 2017) and Strategy: An international perspective (1994, 1998, 2005, 2010, 2014, 2017, 2020) are used in universities and business schools in more than 70 countries worldwide. The eighth edition of Strategy: An international perspective is scheduled for spring 2023. His latest book is Society 4.0: Resolving eight key issues to build a citizens society (2021).

Bob de Wit has a Bachelor's degree in Psychology from Utrecht University, a Master's degree from IIB Delft and a PhD in Management Science from Erasmus University Rotterdam. From 1986 to 1996 he was Assistant Professor of Strategic Management at the Rotterdam School of Management, and from 1996 to 2012 Professor of Strategy and Associate Dean for Research at the Maastricht School of Management. He is a member of the review committee of the Strategic Management Society Conference.

Secondary positions

Bob de Wit is founder (1998) of Strategy Works, a strategy consultancy and Strategy Academy, which develops and offers (digital) in-company leadership programs. From 2003 to 2009 he was chairman of the Dutch Society for Strategic Management (VSB). Bob is currently president of the Cooperative Society Society 4.0.

International activities

Bob has taught in more than 50 countries around the world. His education program focuses on C-level executives and non-executive directors, and is part of, for example, the Executive MBA, the General Management Program and the Strategic Leadership Program, and is also offered in several specific executive programs. He has received teaching awards at Nyenrode Business University, Maastricht University and the Rotterdam School of Management.