Dr. Jeroen van der Velden

Keep on wondering and embrace uncertainty.

Dr. Jeroen van der Velden is associate professor of Strategy Alignment and Director of Nyenrode's Faculty Research Center for Strategy, Organization & Leadership at Nyenrode Business University.

His research and teaching focus on the dynamics of strategy formation, organizational development, and digital transformation, with particular attention to how organizations deal with complexity and uncertainty.

Van der Velden has an academic background in Psychology, which strongly informs his approach to strategic decision-making and organizational change. His research examines how organizations address strategic wicked problems and the role that ambidexterity and dynamic capabilities play in their ability to adapt to rapidly changing environments. In addition, his work focuses on the transition toward virtual and hybrid organizational models and their impact on collaboration, leadership, and performance.

Since his appointment at Nyenrode in 2003, Van der Velden has been active in both degree programs (MSc, MBA) and executive education. He teaches in the domains of strategic management, organizational development, digital transformation, and change management. His teaching is characterized by the integration of academic insights with practice-oriented applications, challenging participants to approach strategic issues from multiple perspectives.

Alongside his academic activities, Van der Velden works as an advisor across a wide range of sectors, including financial services, utilities, process industries, telecommunications, and government. He has contributed to large-scale programs for strategic implementation and organizational renewal at organizations such as ABN AMRO, ING, Delta Lloyd, Heineken International, Shell International, and the Dutch Tax and Customs Administration, as well as within networks focused on palliative care. In this context, he has developed and introduced innovative approaches to collaboration and transformation.

His work is driven by a continuous curiosity about how technology, human behavior, and organizational systems interact, and by the conviction that strategic leadership requires the ability to embrace uncertainty.