Sustainable impact through marketing education

This research trajectory tackles some of the most pressing challenges facing marketing today and focuses on how they can be integrated into marketing classrooms. This research seeks to embed social issues into business education, such as through the development of novel pedagogical tools and literacy framework. The combined research stream shows continuity of purpose: to make business education and practice more responsible, more responsive, and more relevant. By weaving business (specifically marketing), pedagogy, and social issues together, this line of research has created knowledge that informs and also transforms through impacting education, guiding practice, and preparing students and managers alike for the uncertain but hopefully opportunity-filled future ahead. The results of this research has been presented at conferences, been published in academic journals, and featured in events, workshops, and online articles, among other avenues. It has impacted students and managers alike, has won conference awards, and been cited by academics, underscoring the impact it has had on education and academic thought.