Strategic Marketing and Innovation

Digital developments have transformed our world at record speed over the past decade, and there’s no sign of slowing down. New technologies have radically changed the market and the way organizations conduct business. Disruptive innovators such as Airbnb and Uber are challenging traditional business models. For existing companies, it is therefore crucial to adapt in order to stay relevant. But how do you ensure you remain competitive? How do you respond to disruptive change? And how can professionals in technology, innovation, and marketing collaborate to create added value? You will find answers to these questions in the Strategic Marketing and Innovation module.

A learning experience that leads to co-creation.

In our Strategic Marketing and Innovation module, we provide you with the tools to form successful partnerships between professionals in these three fields. By bringing together participants who are passionate about marketing, innovation, and technology (or a combination of these), and connecting them with experienced faculty and speakers, we facilitate a learning experience that leads to co-creation. This enables you to design and implement projects that help your organization move forward in achieving its strategic ambitions.

This module is English-taught and has an international character.

What are you going to do?

• You understand the value of collaboration between the disciplines of marketing, innovation, and technology.
• You can connect and integrate marketing, innovation, and technology to create competitive advantages for your organization.
• You are aware of the disruptive nature of technology and customer needs.
• You learn to anticipate changes in customer behavior caused by new technologies.
• You can describe, explain, and predict customer behavior using technology.
  

Why choose a module of the Modular Executive MBA?

More information? Sign up for an Experience Session

To be eligible for the module Marketing, Innovation & Technology you need:

• At least five years of strategic experience as a manager, executive, entrepreneur or in an otherwise influential position.
• A bachelor’s or master’s degree or a demonstrable equivalent ability.
• Good command of English.

Schedule

Have you become excited about Nyenrode's module Marketing, Innovation & Technology? Apply now!
After your application has been received, we will send you an email outlining what we need to complete your registration.

Your investment for this module is € 7,145.-. This amount is exempt from VAT and includes access to all of Nyenrode's physical and virtual student facilities as well as food and drinks on course days. Hotel accommodations are not included in the price and can be booked separately.