Nyenrode's Center for Marketing and Supply Chain Management aims to significantly improve the opportunities for the business community to innovatively market products and services. Our education and research program is focused on marketing and supply chain management that is practically relevant and of high quality.
We cover the following fields of expertise:
Our Center for Marketing & Supply Chain Management contributes to Nyenrode Business Universiteit's Bachelor, Master, Post Master, MBA, Executive and Doctorate programs.
The Center for Marketing & Supply Chain Management offers leading-edge degree and executive education in the fields of marketing and supply chain management, including marketing strategy, marketing organization, innovation, digital transformation, new product development, brand management, retail management, (cross-cultural) consumer behavior, supply chain optimization, supply chain management, statistics & quantitative methods for business, operations management, procurement, and digital marketing. Our center faculty is well-connected with (international) business as well as non-profit organizations.
Our academic research centers on, but is not limited to, specific subjects within marketing and supply chain management. It is aimed at academic and business publications. We have an explicitly international focus.
The Center focuses on the following areas of research:
We conduct research into how Lean Management can be utilized in fields it has so far not been applied to, such as leadership, chain cooperation, innovation management, IT and SME/start-ups.
We conduct research into the complexities intrinsic to business model innovation and implementation, particularly within network environments.
Our research strategy is (1) to generate new, academically sound insights and tools for businesses that help them create value, and create and maintain sustainable competitive advantage (knowledge creation and application), and (2) to help students in degree and executive programs develop leadership skills and become better entrepreneurs, managers, and policy makers (knowledge dissemination).
We achieve this through education as well as publications in journals designed for academics, business practitioners and policy makers. In short, our aim is to:
The Center is dedicated to conducting research in the fields of marketing strategy, innovation and new product development, operations management, retailing, supply chain coordination, supply chain finance, purchasing management, and consumer behavior.
Sponsors Special chairs: