This week saw the ‘birth’ of the latest degree program at Nyenrode Business University, in the heart of Amsterdam. Starting this year, BSc in Business Administration (BScBA) students can choose to either study in our capital or in Breukelen, on the campus. The BScBA is focused on academic and personal development. Students follow courses on aspects of business management, but also practice debating and learn more about sustainability and innovation. During their studies, the students follow a ‘Personal Development Journey’ program, to challenge themselves and discover what they want and what risks they are willing to take, and to develop their personal leadership skills. Sport and exercise are also part of the curriculum, and students take part in an international exchange.
Program director Maren Smulders is very enthusiastic about the new program: “We are very excited that we are also able to offer the BScBA in Amsterdam now. The BSc students are taught in small groups, with a lot of personal attention; as in Breukelen, the focus in Amsterdam is on personal development. Our students get the same diploma, irrespective of where they followed the program.” When it comes to the Nyenrode experience, the two locations and programs cannot be compared, and that is also not our aim. If you decide to study in Breukelen, you live on campus and join our student organization NCV. In Amsterdam, students have a bit more flexibility and freedom when it comes to where to live and what student association to join.”
“Because we offer various study programs in Amsterdam (Fulltime MBA, Fulltime MSc, BBA, BSc-BA and Executive Education), we also attract international students and professionals. These people have different backgrounds, different interests, and are also approached slightly differently,” says Carlijn Wentzel, director of Nyenrode Amsterdam.
Student Elfi de Rooij is beaming when she talks about her start at Nyenrode Amsterdam: “The start of the BScBA was great fun and very interesting. It is great to see so many students here with the same vision and interests as me. The international character, the personal approach and being able to study in the center of Amsterdam really appealed to me. I am looking forward to the rest of my Nyenrode experience.”
Nyenrode Amsterdam is situated in a historic building called ‘De Vijf Keizers’ (The Five Emporors) on the Keizersgracht. Wentzel is very happy about this location, in the heart of the city. “Our location is small-scale but has an international focus, reflecting the connection between study and business practice. Our students have access to the business network in the Amsterdam Metropole Area. We also have an in-house incubator, to support students who want to start their own business. We really value that link with the practice of business. This is also reflected in the BScBA program, where we have lecturers from the business world and where students are given the opportunity during their Company Project to either start a business or work on a consultancy project.”