Nyenrode BScBA ranks first again in Keuzegids Universiteiten 2027

The Bachelor of Science in Business Administration (BScBA) at Nyenrode Business University once again tops the International Business category in Keuzegids Universiteiten. The program in Breukelen ranks first and again earns the Topopleiding (Top Program) designation. The program in Amsterdam follows in second place. 

Students at both locations particularly value their career preparation, awarding it the highest rating. They also give assessments above-average ratings. 

Prepared for a changing world 

The strong rating for career preparation reflects Nyenrode’s educational approach, which brings together academic knowledge, personal development, and business practice. Students learn to understand organizational challenges, develop their strengths, and think and act entrepreneurially. 

“Students in Breukelen and Amsterdam giving our preparation for professional practice the highest rating is a compliment to our instructors and program teams,” says Prof. Dr. Michael Erkens, Rector Magnificus of Nyenrode. “Organizations need people who can translate academic knowledge into decisions, especially as AI and geopolitical shifts rapidly change how organizations work.” 

Learning through practice 

“At Nyenrode, students apply their knowledge to real organizational challenges or work on their own business or project,” Erkens continues. “During their studies, they experience what it takes to move from analysis to decision-making and implementation. This combination of academic rigor and practical application is at the heart of the program.” 

About Keuzegids 

Keuzegids Universiteiten compares university bachelor’s programs using student ratings of areas including curriculum, instructors, assessments, career preparation, and the learning environment.