On April 9 2019, the third Nyenrode Breakfast Session of academic year 2018-2019 took place at the premises on the Keizersgracht in Amsterdam. The theme of the session was focused on responsible leadership and how to make a business model for a transformation: from a one-(wo)man consultancy service to a bigger firm while sticking to the original mission and quality of service. The keynote speech was given by Sherida Tdlohreg, change manager and Founder of TransActory and Nyenrode MSc & MBA alumna.
Tdlohreg kicked off the session with a personal introduction, how she combined being a mother and foster-mother with studying and building up her change management company TransActory. Standing still without changing and adapting is no longer an option. Transformation is. With her company, Tdlohreg advices business on formulating and implementing a future-proof vision and strategy which enables their clients to go through a digital, cultural and organizational transformation and to become a healthy eco-system.
Tdlohreg’s background in business administration, information science, psychology and management allow her to solve complex issues from a multidisciplinary perspective. Nyenrode not only provided Tdlohreg with business knowledge but also supported in her personal development. This allowed her to look at the world from a broad perspective and become a global citizen who feels at home at many places. “You need to get to know yourself fully, both on a personal and business level, to find your added value to the fast-changing world we are living in. Nyenrode has brought me closer to myself," she says. "Now I know how to achieve sustainable changes for companies and individuals and inspire others to do the same”.
During the session students, faculty and members of the Amsterdam business community discussed their own personal leadership stories. Tdlohreg guided the groups during the discussions by asking questions on what they want to change and to inspire them to find out what they are going to bring to the world as a responsible leader. Startup in Residence Amsterdam member Niek Storm shared how his digital transformation startup fights food waste. Currently they achieve a reduction of 20% in food waste at local municipalities. Nyenrode BBA-student Tim Spoormakers shared how his startup helps refugees with a residence permit to get a job in the Netherlands. Nyenrode Full-time MBA student Nicole Kommer concluded that you can make responsible leadership more concrete by "doing good, by doing business."
The session ended with the students’ advice to Tdlohreg. They emphasized the importance to gather people around her who share her mission. To connect heart-to-heart and to grow sustainably. Tdlohreg shared she was very happy to contribute to the breakfast session and learned a lot in the process of preparing, and during the breakfast session itself.