The first breakfast session of academic year 2018-2019 took place at the Nyenrode campus in the center of Amsterdam. The theme of the morning was “how to balance your purpose with profitability” and it included a keynote speech from Camille van Gestel, Co-Founder of WakaWaka and Nyenrode BBA alumnus.Van Gestel started the session with an introduction on WakaWaka and its well-known solar products for outdoor enthusiasts: lights, powerbanks and accessories. With each purchase customers help those without reliable access to light and energy. Through its WakaWaka Foundation the company enables people to have access to safe and sustainable solar energy.
A changing world demands a new leadership style emphasizing societal impact and commitment to the common good. Responsible leadership is about making sustainable business decisions by taking into account the interests of all stakeholders. Not only shareholders, employees, clients and suppliers but also the community, the environment and future generations. Van Gestel took on a bold mission of providing safe and sustainable, solar energy for all and shared with the students the leadership challenges he faced when managing WakaWaka and expanding the WakaWaka Foundation. Enabling them to form their own idea of responsible leadership.