Marketing, Communication and Sales

Make marketing and communication strategically valuable

Marketing is a mindset and a capability that drives your organization forward. With a sharp focus on the customer journey, you align stakeholders, create results-driven value, and strengthen brand and reputation. Nyenrode’s Marketing & Communication programs provide new ways to make meaningful impact for your customers and your organization. Read more

Button #1 Business School Netherlands 2011-2025

Programs

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3 programs

  • Executive Program Sales Management

    Start date: February 6, 2025, May 15, 2025
    Language:
    • Dutch
    Location:
    • Breukelen
    • Online

    A proactive attitude and solid, personal and passionate leadership are crucial to remaining successful as a sales manager in this changing world.

    Rosarium buxus pyramides

  • Strategic Marketing and Innovation

    Start date: Fall 2026
    Language:
    • English
    Location:
    • Breukelen

    Through the range of advanced strategic marketing (e-commerce, segmentation, omni-channel, social media) and actual business cases (big data, privacy, migration from offline to online, integrating online and offline) participants will discuss how marketing and technology can strengthen each other.

    Alumni Event Controlling 2

  • Market, Law and Ethics

    Start date: March 2026
    Language:
    • Dutch
    Location:
    • Breukelen

    This module is only given in Dutch. Please visit our Dutch site.

    EMBA

Why follow a program specialised in Marketing, Communication & Sales at Nyenrode?

A marketing program at Nyenrode means:

 Gaining a future-focused perspective on your profession with smart business insight
 Quickly learning about the latest trends and developments
 Elevating your strategic knowledge and skills to the next level
 Learning from leading professors and top lecturers who are also authors of influential marketing books
 Applying your new knowledge directly in practice

Discover the latest insights, increase your effectiveness, and accelerate your growth as a marketing professional. Apply theory directly and develop your innovation skills and personal leadership. Learn to act decisively under pressure while keeping a long-term perspective on the interests of your customers and organization. With a marketing program, communication program, or sales program at Nyenrode, you strengthen your impact and achieve results faster. Our marketing and communication programs help you deepen your skills and put strategies into practice immediately.

Learn from the experience of fellow marketing professionals

  • "You will get a good idea of ​​CX, illustrated with a variety of examples."

    Jasper Henkelman Groeistrateeg/Cel-directeur bij Lijnrecht Reclamemakers
    Jasper Henkelman

    You'll get a good understanding of CX, illustrated with a variety of examples. It will help me describe and improve CX more effectively and quickly in the companies I work with.

  • "I think it's important to hear how other companies are doing, so I can compare my own organization."

    Frits Beerthuizen Marketing & Customer Journey expert bij Nationale-Nederlanden
    Frits Beerthuizen

    My interest in the topic has grown, and my knowledge has expanded. I also find it important to hear how other companies are doing things, so I can compare my own organization.

  • "You will be given tools to start up and roll out CX management within your own organization."

    Dekyi Boorsma Head of Atlantic Operations Time Inc. bij International Fulfilment Services
    Dekyi Boorsma

    You will gain insight into the basic principles of CX and numerous practical examples, as well as a set of tools to start and roll out CX management within your own organization.

Executive Education in Marketing, Communication & Sales: Develop yourself and your team

Are you a senior marketer, (sales) manager, or communication advisor looking to deepen your expertise or explore new approaches? Discover our marketing, communication, and sales programs and collaborate with peers and top instructors to gain the latest insights. Choose from short courses or longer leadership programs, individually or tailored for teams. Your development is at the heart of our professors’, lecturers’, and coaches’ approach—they challenge you to grow to the next level. Are you ready?

Frequently asked questions about Marketing, Communication & Sales

What marketing, communication, and sales courses does Nyenrode offer?

Nyenrode offers a mix of short marketing courses and longer leadership programs, such as Blended Class Brand Management, Advanced Marketing Program, Marketing Leadership Program, and Executive Program Sales Management.

Who are these courses suitable for and what level are they?

There are training courses for all phases of your career: short courses for practical deepening, advanced programs for (senior) marketing professionals and leadership programs for managers and directors.

How are current trends and developments incorporated into the training courses?

Current themes such as digital transformation, customer experience, innovation, and AI are structurally incorporated into curricula, for example in master classes and thematic modules.

Can I learn how to develop a marketing strategy that aligns with organizational goals?

Yes, in programs you'll work on practical strategy assignments and case studies to develop a marketing or communications plan that directly aligns with business objectives and customer value. You can discuss your own specific issue in each program.

Is attention paid to digital marketing and data analysis?

Certainly, topics such as digital transformation, online communication and data-driven decision-making are covered in various modules and masterclasses.

How does the program help me strategically position marketing and communications in the boardroom?

Leadership-focused programs (such as the Marketing Leadership Program) explicitly focus on positioning marketing on the boardroom agenda and gaining the trust of fellow executives.

What networking opportunities does the program offer?

You'll work on group assignments and case studies with colleagues and lecturers, many of whom come from the field. Nyenrode emphasizes networking and the opportunity for follow-up contacts through events.

Can I combine the course with my work?

Many programs are modular or blended (online + physical sessions), so you can combine learning with work commitments

What is the duration and investment of such a training?

Duration and costs vary by program: short masterclasses last several days, while a leadership program can last months. Consult the specific program page for current rates and dates.

Frontrunner in Marketing, Communication & Sales

For 14 years, the number 1 Business School in the Netherlands for Executive Education

Read more about topics related to Marketing, Communication & Sales

  • How to become truly relevant to your customer - 'The Customer Leader' offers tools

    Type: Education
    Publication date: 10/11/2022

    It all starts with the customer. If we want to be successful business leaders, we need for customers to follow us. But true leaders also follow their customers, because with them it is possible to build a great organization. Prof. Henry Robben and co-author Prof. Rudy Moenaert wrote the book The Customer Leader. “A no-nonsense book full of initiatives," according to Robben and Moenaert.

    Henry Robben

  • Making a real difference with sustainable marketing.

    Type: Education
    Publication date: 12/20/2021

    On December 20 NIMA and Nyenrode Business University digitally signed a collaboration agreement. The signing also kicks off a new marketing program offered by both parties.

  • Agile approach makes work more enjoyable

    Type: Research
    Publication date: 3/5/2020

    Agile working in multidisciplinary teams makes work more enjoyable and ensures that your customers receive better service

  • Investing in brand pays off in B2B market

    Type: Research
    Publication date: 1/22/2020

    Investing in your brand can yield a long-term competitive advantage for businesses that operate in a B2B market.

    Toga
Naomi Vervaart
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