Business Value of Data and Technology

Technological innovation is accelerating at an unprecedented pace, from cloud computing and social platforms to data and AI.

The role of data and AI alone has changed dramatically in just a few years. As a result, the way organizations structure and manage technology and data must evolve as well, along with the role of the CIO and CTO. Today's executives are expected to demonstrate strong digital leadership. Interactions with citizens and consumers increasingly take place through digital channels, and the digital world demands constant vigilance and the ability to respond quickly. All of this requires a new vision for the organization. The central question explored in the Business Value of Data and Technology module is: How do you become a truly digital organization?

What are you going to do?

At a time when data and technology are transforming organizations across every industry, it is essential to organize them in a purposeful and strategic way. The modular MBA module Business Value of Data & Technology equips you with the insights and skills needed to leverage technology, data, and AI to create business value within your organization.

Using clear frameworks and practical examples, you will be guided through the process of making your organization digitally future-ready. The module also examines the impact of digital transformation on leadership, organizational structures, and the capabilities required throughout the organization.

In Block 1, we explore the evolving role of technology and data, as well as different approaches to organizing and managing IT. One of the key concepts covered is the multimodal organization, balancing stability with agility and specialized solutions with standardized approaches.

Block 2 focuses on the role and governance of data and AI as integral components of an organization's core products and services, and how they drive business value creation.

Finally, Block 3 examines the value of digital ecosystems, including the management of marketplaces for cloud-based services. You will learn how to understand and analyze your organization's position within its digital ecosystem and how to anticipate emerging challenges related to globalization and the growing importance of digital sovereignty.

Admission and application

To be eligible for the module Business Value of Data and Technology you need:

• At least five years' work experience as (general) manager or in an influential/strategic position
• Proven minimum bachelor's level of work and/or education
• Affinity with ICT
• Sufficient knowledge of English

Experience session

If you are interested in this module, please join us for an experience session. This allows you to familiarize yourself with the course content and attend a trial lecture. You will also meet current and past participants so there is the opportunity to find out how they combined our program with busy jobs and social lives. Register for an experience session.

You can also contact us at any time for a personal consultation; we are happy to advise you and answer any questions you may have.

Apply now

Have you become excited about Nyenrode's module Business Value of Data and Technology? Apply now.
After your application has been received, we will send you an email outlining what we need to complete your registration.

Introduction Session

Is this your first module? Then you are invited to the Introduction Session for new participants on September 1.

Your investment for this module is € 6,950. This amount is exempt from VAT and includes access to all of Nyenrode's physical and virtual student facilities as well as food and drink on course days. Hotel accommodations are not included in the price and can be booked separately.