What are you going to do?
Business-society relationships are multidimensional and often complex. They involve multiple stakeholders and multiple perspectives. In the module we will develop and practice a method of approaching such complex issues by looking at them from three perspectives:
- Market (is it profitable?)
- Law (is it allowed?)
- Ethics (is it the good thing to do?)
Business problems don't come neatly rubberstamped as 'marketing'-problems or 'ethical'-issues. It is part of the manager's competence to figure out what type of problem (s)he is dealing with in the first place. Complex problems are multi-faceted and multi-layered. How to scrutinize the legal aspects of a problem? How to be sensitive to the business opportunities of ethical and social problems?
Overall the special ‘take away’ of this module is the integrative approach. The module aims at helping managers to become broad-minded and to approach business problems in a multi-disciplinary way.
In this module you learn to explore and recognize the interfaces between marketing, law and ethics. As a result, you learn to better understand the social role and responsibilities of your organization. Our interactive classes stimulate you to combine theory and practice, and discuss a variety of ethical themes.
There are three blocks of two days:
- Introductions to the three institutions of the market, law and business ethics, focusing on the market and ethics
- Develops the specific business perspective in the three institutions of this module; market, law and ethics and introducing IT law
- Focus on IT law and ethics, societal implications of IT, Computer Ethics, Big Data and Robotics
- Debating skills and peer review
Create your own MBA
We understand combining work, study and personal life can be quite a challenge. That is why we have developed a modular MBA program. You create your own MBA and follow one or more modules or a complete MBA (containing a minimum of two track modules (specializations), six basic modules, the international study trip and the MBA thesis).
Want to know more about the content of the module or our Modular MBA program? Attend an experience session. For personalized advice please contact our program advisors via +31 346 29 1001 or mmba@nyenrode.nl.